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Business eBooks


Out Of Print: Newspapers, Journalism And The Business Of News In The Digital Age - George Brock

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and practices to be rethought f......

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24.95 USD

Designing The Green Economy: The Post-industrial Alternative To Corporate Globalization - Brian Milani

Designing the Green Economy explores realistically, and in detail, the worldOs enormous potential for human and ecological regeneration. It also explains why this potential has been suppressed or distorted by industrial institutions_thus creating ......

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32.99 USD
XSeller keywords: brian milani, business, economics

Commodities And Globalization: Anthropological Perspectives

TodayOs growing fascination with flows of people, commodities, technology, capital, images and ideas across national and other boundaries poses fresh theoretical and methodological challenges to anthropology. Commodities offer a particularly usefu......

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35.99 USD

Cases In Advertising And Marketing Management: Real Situations For Tomorrow's Managers - , Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on th......

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31.99 USD
XSeller keywords: edd applegate, art johnsen, promotion

The Bare Bones Introduction To Integrated Marketing Communication - Robyn Blakeman

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication a......

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33.99 USD
XSeller keywords: advertising, promotion, general

The Business Response To Misconduct Allegations: Playbook - John D. Thompson

The third edition of The Business Response to Misconduct Allegations is a step-by-step guide for what to do-and what not to do-in performing an investigation into claims of employee policy violations. It has been created for corporate professional......

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49.95 USD
XSeller keywords: training, general, management

What It Takes To Be An Entrepreneur: A Navigational Guide To Achieve Success - Leon Presser

This is the first book to offer a clear guide through the issues, the challenges, the people, and the risks entrepreneurs face, as well as the rewards they obtain. The readers learn from the successes and mistakes of others who have traveled the p......

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23.95 USD
XSeller keywords: leon presser, business, economics

Wildcat Currency: How The Virtual Money Revolution Is Transforming The Economy - Edward Castronova

Private currencies have always existed, from notes printed by individual banks to the S&H Green Stamps that consumers once redeemed for household items. Today's economy has seen an explosion of new forms of monetary exchange not created by the fed......

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20.00 USD

Business Nightmares: Hitting Rock Bottom And Coming Out On Top - Rachel Elnaugh

Rachel Elnaugh, brought to fame as a Dragon in the BBC show Dragons' Den, speaks about her fall from grace and the high-profile collapse of her business, Red Letter Days. She persuades 20 successful business personalities, including Jeffrey Archer......

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9.99 USD
XSeller keywords: general, rachel elnaugh, business

Successful Customer Service: Get Brilliant Results Fast - Pauline Rowson

This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Author: Rowson, Pauline Publisher: Crimson Publishing Illustration......

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7.99 USD

Start Your Own Coffee And Tea Shop: How To Start A Successful Coffee And Tea Shop - , Michelle Rosenberg

This is the definitive guide to starting your own coffee or tea shop, written by experts in the small business world in conjunction with https://www.tradebit.com. Covering every aspect of the startup process, the book combines step-by-step informa......

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20.99 USD
XSeller keywords: general, small business, economics

How They Started: Global Brands: How 21 Good Ideas Became Great Global Businesses

Profiling 21 hugely successful global brands, this book explores how they came to have such international prominence. From Adidas to Sony, spanning four continents, these inspiring profiles uncover the remarkable stories behind well-known brands. ......

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9.99 USD
XSeller keywords: entrepreneurship, economics, business

Security Leader Insights For Effective Management: Lessons And Strategies From Leading Security Professionals

How do you, as a busy security executive or manager, stay current with evolving issues, familiarize yourself with the successful practices of your peers, and transfer this information to build a knowledgeable, skilled workforce the times now deman......

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24.95 USD
XSeller keywords: general, leadership, careers

Organizations: A Systems Approach - Prof Dr Kühl, Stefan

From businesses, public administrations, universities and schools, to hospitals, prisons, political parties, or the military, peoples’ lives are inextricably bound up with organizations from cradle to grave. Yet we receive little training in......

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