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Business eBooks


The 20 Ps Of Marketing: A Complete Guide To Marketing Strategy - David Pearson

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed. Author: Pearson, David Publisher: Kogan Page Illustration: n Language: ENG Title: The 20 Ps of Marketing: A Complete Guide to Marketing S......

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29.95 USD
XSeller keywords: business, david pearson, general

Reward Management - Michael Rose

Understand and implement best practice reward strategies in your organisation with this complete guide. Author: Rose, Michael Publisher: Kogan Page Illustration: n Language: ENG Title: Reward Management Pages: 00280 (Encrypted EPUB) On Sale: ......

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29.95 USD
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The 8 Steps To Strategic Success: Unleashing The Power Of Engagement - , Paul Pietersma

Formulate a business strategy with this 8-step method featuring detailed surveys of effective strategy models. Author: van den Berg, Gerben Author: Pietersma, Paul Publisher: Kogan Page Illustration: n Language: ENG Title: The 8 Steps to Stra......

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19.95 USD

The Mindful International Manager: How To Work Effectively Across Cultures - , Peter Franklin

Develop the skills to deal with different international managerial situations and work effectively across cultures. Author: Comfort, Jeremy Author: Franklin, Peter Publisher: Kogan Page Illustration: n Language: ENG Title: The Mindful Internati......

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34.95 USD

Leadership Pq: How Political Intelligence Sets Successful Leaders Apart - , Valerie Wark

Create profit and growth as a leader by interacting strategically with multiple stakeholders with this innovative guide to political intelligence. Author: Reffo, Gerry Author: Wark, Valerie Publisher: Kogan Page Illustration: n Language: ENG ......

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Success As A Coach: Start And Build A Successful Coaching Practice - Stephen Newton

A complete guide to starting and developing your coaching business. Author: Newton, Stephen Publisher: Kogan Page Illustration: n Language: ENG Title: Success as a Coach: Start and Build a Successful Coaching Practice Pages: 00280 (Encrypted EPUB......

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34.95 USD

Neuromarketing In Action: How To Talk And Sell To The Brain - , Anne-sophie Bayle-tourtoulou

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies. Author: Georges, Patrick M Author: Bayle-Tourtoulou, Anne-Sophie Author: Badoc, Michel Publisher: Kogan Page Illustration: n Language: ......

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XSeller keywords: neuroscience, life sciences

Auto Brand: Building Successful Car Brands For The Future - Anders Parment

Adapt to emerging trends in consumer behaviour to improve profitability in any organisation in the car industry. Author: Parment, Anders Publisher: Kogan Page Illustration: n Language: ENG Title: Auto Brand: Building Successful Car Brands for......

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19.95 USD

Business Research: Enjoy Creating, Developing And Writing Your Business Project - , Elayne Coakes

Undertake a research project for the first time with this guide which focuses on the organization as the most important part of business research and makes the subject enjoyable and accessible to all. Author: Ng, Wilson Author: Coakes, Elayne Pub......

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39.95 USD
XSeller keywords: economics, research, development

Out Of Print: Newspapers, Journalism And The Business Of News In The Digital Age - George Brock

Learn how journalism can flourish in a new communications age. Author: Brock, George Publisher: Kogan Page Illustration: n Language: ENG Title: Out of Print: Newspapers, Journalism and the Business of News in the Digital Age Pages: 00256 (Encrypt......

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24.95 USD

Designing The Green Economy: The Post-industrial Alternative To Corporate Globalization - Brian Milani

Designing the Green Economy explores realistically, and in detail, the worldOs enormous potential for human and ecological regeneration. It also explains why this potential has been suppressed or distorted by industrial institutions_thus creating ......

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30.00 USD
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Commodities And Globalization: Anthropological Perspectives

TodayOs growing fascination with flows of people, commodities, technology, capital, images and ideas across national and other boundaries poses fresh theoretical and methodological challenges to anthropology. Commodities offer a particularly usefu......

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36.00 USD

Cases In Advertising And Marketing Management: Real Situations For Tomorrow's Managers - , Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on th......

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31.99 USD
XSeller keywords: edd applegate, art johnsen, promotion

The Bare Bones Introduction To Integrated Marketing Communication - Robyn Blakeman

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication a......

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33.99 USD
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The Business Response To Misconduct Allegations: Playbook - John D. Thompson

The third edition of The Business Response to Misconduct Allegations is a step-by-step guide for what to do-and what not to do-in performing an investigation into claims of employee policy violations. It has been created for corporate professional......

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49.95 USD
XSeller keywords: training, general, management

What It Takes To Be An Entrepreneur: A Navigational Guide To Achieve Success - Leon Presser

This is the first book to offer a clear guide through the issues, the challenges, the people, and the risks entrepreneurs face, as well as the rewards they obtain. The readers learn from the successes and mistakes of others who have traveled the p......

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23.95 USD
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