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Business eBooks


Understanding Etfs And Why They Beat Mutual Funds As An Investment - , Andrew Hyman

This is the eBook version of the printed book. This Element is an excerpt from Three Paths to Profitable Investing: Using ETFs in Healthcare, Infrastructure, and the Environment to Grow Your Assets (9780137054268) by Jeffrey Feldman and Andrew Hym......

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The Beaten Path And The Road Less Traveled: Doing Business In Established And Emerging Countries - Inder Sidhu

This is the eBook version of the printed book. This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.   Why s......

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Sensory Marketing--smells Like Profits: Smells Like Profits - Michael R. Solomon

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As......

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Let Their Mouseclicks Do The Walking: How Consumers Use The Internet To Shop - Michael R. Solomon

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet. ......

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The Keynesian Endpoint - Tony Crescenzi

What happens now? Economics in an age when fiscal stimulus can’t be funded and no longer works.   After Lehman fell, the scope of the financial crisis became so great that only the fiscal and monetary authorities possessed balance sheets l......

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Fixing Toyota: Quality Is Hard--lean Is Much Harder - Richard J. Schonberger

A closer look at Toyota’s quality and lean manufacturing problems–and the powerful lessons and warnings they represent.   In the general and business press, Toyota’s quality issues are just that: quality issues. The industrial ......

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Create A Rewarding Multiple Career Doing What You Love - Phd Caligiuri, Paula

This is the eBook version of the printed book. This Element is an excerpt from Get a Life, Not a Job: Do What You Love and Let Your Talents Work For You (9780137058495) by Paula Caligiuri, Ph.D. Available in print and digital formats.   Why mult......

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