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Business eBooks


Competitive Sme: Building Competitive Advantage Through Marketing Excellence For Small To Medium Sized Enterprises - David James Hood

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth. Author: Hood, David James Publisher: Kogan Page ......

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39.95 USD
XSeller keywords: small business, general, marketing

Executive Advantage: Resilient Leadership For 21st-century Organizations - Jacqui Grey

Ambitious executives want to feel powerful, popular and in control. Executive Advantage gives you the strategies you need to bust the gremlins that hold you back, beat stress, and take control as a resilient 21st century leader. Author: Grey, Jac......

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39.95 USD
XSeller keywords: coaching, mentoring, general

The Language Of Leaders: How Top Ceos Communicate To Inspire, Influence And Achieve Results - Kevin Murray

Chairmen and CEOs of high-profile global organizations talk about how they have risen to the challenge of inspiring, influencing and achieving great results and reveal what they believe about successful communicating in the age of transparency. A......

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24.95 USD
XSeller keywords: kevin murray, business, economics

Make Your Brain Work: How To Maximize Your Efficiency, Productivity And Effectiveness - Amy Brann

Transform the way you work by getting the habits that make your brain work at its best. Enhance your efficiency, productivity and effectiveness by applying the latest insights from neuroscience, presented in a no-nonsense, practical, entertaining ......

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19.95 USD
XSeller keywords: personal success, economics, business

The Happy Manifesto: Make Your Organization A Great Workplace - Henry Stewart

Workplaces where employees are happy, motivated and valued are simply more productive and more profitable. The Happy Manifesto is a call for change, a call for the creation of better and happier workplaces. Author: Stewart, Henry Publisher: Kogan......

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14.95 USD

A Practical Guide To Entrepreneurship: How To Turn An Idea Into A Profitable Business - Michael J Morris

Turn an idea into a profitable business with this complete guide to planning, marketing, selling, financial management and business law. Author: Morris, Michael J Publisher: Kogan Page Illustration: n Language: ENG Title: A Practical Guide to Ent......

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39.95 USD

How To Sell To Retail: The Secrets Of Getting Your Product To Market - Clare Rayner

The only practical guide to successfully selling your product to any retailer, no matter how big they are. Author: Rayner, Clare Publisher: Kogan Page Illustration: n Language: ENG Title: How to Sell to Retail: The Secrets of Getting Your Product......

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34.95 USD
XSeller keywords: retailing, industries, economics

Psychometrics In Coaching: Using Psychological And Psychometric Tools For Development

Psychometrics in Coaching offers expert advice on how coaches, consultants and human resource managers can use psychometrics to support and develop individuals. Editor: Passmore, Jonathan Publisher: Kogan Page Illustration: n Language: ENG Title:......

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49.95 USD

Principled Selling: How To Win More Business Without Selling Your Soul - David Tovey

Build better, more profitable relationships between seller and buyer. Author: Tovey, David Publisher: Kogan Page Illustration: n Language: ENG Title: Principled Selling: How to Win More Business Without Selling Your Soul Pages: 00208 (Encrypted E......

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19.95 USD
XSeller keywords: general, selling, sales

Soul Trader: Putting The Heart Back Into Your Business - Rasheed Ogunlaru

Discover your unique mission, values and passion. Use them to grow your business sustainably and authentically by following seven essential principles of business development. Author: Ogunlaru, Rasheed Publisher: Kogan Page Illustration: n Langua......

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19.95 USD

Selling To Win - Richard Denny

Put winning techniques into practice with this world-renowned guide to selling. Author: Denny, Richard Publisher: Kogan Page Illustration: n Language: ENG Title: Selling to Win Pages: 00224 (Encrypted EPUB) / 00224 (Encrypted PDF) On Sale: 2013-0......

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19.95 USD

The Better Mousetrap: Brand Invention In A Media Democracy - Simon Pont

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century. Author: Pont, Simon Publisher: Kogan Page Illustration: n......

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19.95 USD
XSeller keywords: general, consumer behavior, economics

Creating The Strategy: Winning And Keeping Customers In B2b Markets - Rennie Gould

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the ro......

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44.95 USD
XSeller keywords: business, economics, general

20:20 Project Management: How To Deliver On Time, On Budget And On Spec - Tony Marks

The definitive guide to successful project management in practice, structured around the stages in a real project lifecycle. Author: Marks, Tony Publisher: Kogan Page Illustration: n Language: ENG Title: 20:20 Project Management: How to Deliver o......

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49.95 USD
XSeller keywords: general, management, economics

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