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Business eBooks


The Changing Mo Of The Cmo: How The Convergence Of Brand And Reputation Is Affecting Marketers - Marylee Sachs

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to ......

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44.95 USD
XSeller keywords: business, economics, general

Playing With Purpose: How Experiential Learning Can Be More Than A Game - , Helen Lawrence

Playing with Purpose shows how a facilitator, coach, manager, people developer or trainer can invent or reinvigorate an artificial learning experience and make it so much more than a game. The authors look at a range of dilemmas, challenges and pr......

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49.95 USD

A Short Guide To Facilitating Risk Management: Engaging People To Identify, Own And Manage Risk - , Ruth Murray-webster

Many organisations have spent small fortunes to set up risk processes and supporting tools which then fail to deliver the expected value. This is because rational processes don't work well when trying to get groups of people to agree what is risky......

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39.95 USD

Speak Like A President: How To Inspire And Engage People With Your Words - Simon Maier

For some people, making presentations of any type can be a trial; others relish the opportunity to speak to others, but are they really inspiring and engaging their audience with what they say? This essential guide to the power of rhetoric and ora......

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9.99 USD

Dangerous Guide To Leading Innovation: How You Can Turn Your Team Into An Innovation Force - Impact Innovation

Learn how to inspire creativity in your team with games, scenarios and real-life examples in this practical guide, Dangerous Leadership for Innovation. Author: Impact Innovation Publisher: A&C Black Business Information and Developmen Illustratio......

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9.99 USD

Dangerous Customer Service: Dangerously Great Customer Service...how To Achieve It And Maintain It - Impact Innovation

Dangerous Customer Services is an essential guide for anyone who wants to ensure that their customer service meets (and at times exceeds) their customers' needs and expectations. Author: Impact Innovation Publisher: A&C Black Business Information......

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9.99 USD

Remix: Making Art And Commerce Thrive In The Hybrid Economy - Lawrence Lessig

Lessig highlights the newest cultural war being waged on those who create and consume art. Arguing that we reject a copyright system that criminalizes the value of protecting art, he offers an inspiring vision of the post-war world where opportuni......

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14.99 USD

Finance For Freelancers: How To Get Started And Make Sure You Get Paid - Andrew Holmes

Many of us dream of the freedom afforded by working freelance, however, the daunting task of organising your own finances can be enough to put most people off. This book explains in an accessible and down-to-earth style what you need to consider b......

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12.99 USD
XSeller keywords: personal finance, economics, business

Saving And Investing For Your Children: How To Build A Nest Egg For Your Family - Moira O'neill

Therehave never been so many different choices available for parents and others wanting tosave and invest for the next generation. In this guide Moira O'Neill helps the reader evaluate all the optionsand find the right savings and investment plan ......

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12.99 USD
XSeller keywords: personal finance, economics, business

Changing The Skills: Partnering, Collaborating And Influencing To Create Profitable And Ethical Interactions - Sharon Drew Morgen

What skills do you need to ensure that you can model the communication, collaboration, and partnering that will help your client make a buying decision? Because, ultimately, it comes down to deciding. These essays focus on collaborative decision m......

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14.95 USD
XSeller keywords: business, decision making, economics

Changing The Process From Selling To Helping Buyers Buy - Sharon Drew Morgen

How can you actually support your buyers in making buying decisions? The hardest part is in giving up your need to sell. You must use your position, your care, and your understanding of your fields to truly help buyers manage all of their internal......

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14.95 USD
XSeller keywords: business, decision making, economics

The Next American Economy: Blueprint For A Real Recovery - William J. Holstein

In the vein of In Search of Excellence, lessons from America's innovative technology companies that will revive and sustain our economy. Author: Holstein, William J. Publisher: Walker Books Illustration: n Language: ENG Title: The Next American E......

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20.99 USD
XSeller keywords: business, economics, finance

Make It Happen: How To Get Ahead And Be Happy At Work - A & C Black Publishers Ltd

A one-stop shop for anyone wanting to improve their life at work, Make It Happen is the ultimate guide to making the best of your talents and building the career you want.We spend over 70 per cent of our week at work, so being happy while we’......

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16.89 USD
XSeller keywords: general, economics, business

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