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Business eBooks


King Of The Queen City: The Story Of King Records - Jon Hartley Fox

In its time--1943 to the late 1960s--King Records was absolutely unique, and it deserves a unique account of its history. King of the Queen City is that account: focused, thoroughly researched, well written, and filled with vital information about......

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26.96 USD

Advertising On Trial: Consumer Activism And Corporate Public Relations In The 1930s - Inger L. Stole

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when ......

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23.40 USD
XSeller keywords: advertising, business, economics

City Of Clerks: Office And Sales Workers In Philadelphia, 1870-1920 - Jerome P. Bjelopera

Below the middle class managers and professionals yet above the skilled blue-collar workers, sales and office workers occupied an intermediate position in urban America's social structure during the age of smokestacks. Bjelopera traces the shiftin......

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20.70 USD

Marketing Nutrition: Soy, Functional Foods, Biotechnology, And Obesity - Brian Wansink

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foo......

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18.90 USD
XSeller keywords: brian wansink, business, economics

Free Trade Agreements: 20 Ways To Grow Your Business: 20 Ways To Grow Your Business

Less than one percent of all U.S. businesses export, and of those that do, 56 percent sell to only one market. Business owners who do not export tell researchers that the reason for not exporting is that they are not confident choosing the be......

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7.99 USD
XSeller keywords: business, economics, exports

Ponzimonium - Bart Chilton

This book tells these stories of crime and punishment in a readable style that can inform and educate anyone who wants to find out how to identify and avoid becoming entangled in an investment fraud. When dealing with possible Ponzi schemes, your ......

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7.99 USD
XSeller keywords: bart chilton, business, deceptions

Basic Guide To Exporting: The Official Government Resource For Small And Medium-siszed Small Businesses - Internatioanl Trade Administration

For more than 70 years, A Basic Guide to Exporting has been the resource that businesses have turned to for answers to their questions about how to establish and grow overseas markets for their products and services. Author: Internatioanl Trade A......

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7.99 USD
XSeller keywords: business, economics, exports

Chasing Aphrodite: The Hunt For Looted Antiquities At The World's Richest Museum - , Ralph Frammolino

Two investigative reporters for the Los Angeles Times explore the looted antiquities scandal at the Getty Museum. Author: Felch, Jason Author: Frammolino, Ralph Publisher: Houghton Mifflin Harcourt Illustration: n Language: ENG Title: Chasin......

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13.99 USD

Synthetic Stock, The Risk Alternative For Option Traders - Michael C. Thomsett

How to use options to dramatically reduce the market risk that represents your #1 concern as a trader. Market risk is the trader's single biggest concern when buying stock. If you put money into shares, you risk losing much of it when the market g......

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9.99 USD
XSeller keywords: business, economics, general

Six Sigma For Technical Processes: An Overview For R&d Executives, Technical Leaders And Engineering Managers - Clyde M. Creveling

Use Six Sigma to achieve and sustain excellence in product development and commercialization!   To sustain growth and profitability, companies must tightly align product development and commercialization to fast-changing customer requirements. ......

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31.99 USD

Ubiquitous Computing For Business: Find New Markets, Create Better Businesses, And Reach Customers Around The World 24-7-365 - Bo Begole

Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and ......

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34.99 USD
XSeller keywords: bo begole, business, economics

The Definitive Guide To Hr Communication: Engaging Employees In Benefits, Pay, And Performance - , Jane Shannon

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate......

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39.99 USD
XSeller keywords: alison davis, business, economics

Marketing In The Public Sector (paperback): A Roadmap For Improved Performance - , Philip T. Kotler

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in......

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39.99 USD
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Understanding Arbitrage: An Intuitive Approach To Financial Analysis - Randall Billingsley

Arbitrage is central both to corporate risk management and to a wide range of investment strategies. Thousands of financial executives, managers, and sophisticated investors want to understand it, but most books on arbitrage are far too abstract a......

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39.99 USD
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The Role Of Credit Default Swaps In Leveraged Finance Analysis - , Joel Kent

Credit Default Swaps (CDS) influence how bonds and loans trade and the relative value between bonds and loans. CDS can be the best way to hedge the risk of a corporate debt position and can also be a valuable investment tool in its own right. CDS ......

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7.99 USD
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