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6 strategic principles for reinventing your products, your services-and your company's future The digital age has completely transformed business-and...

Unicist Marketing is a consultation book for "business architects". It is for those that are responsible for making accurate diagnoses...

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. Author: Lubin, Paul C. Publisher: Routledge Illustration: n Langua......

Many books are written on how to attract more business for retail stores or new products, but this is the...

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to...

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing...

Business webs, or "b-webs"--partner networks of producers, service providers, suppliers, infrastructure companies, and customers, all linked via digital chan......

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise...

This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics,...

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical...

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research...

The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands,...

In recent decades, the main concern regarding innovation relates to: multinational corporations relocating R&D to emerging economies'; and some companies...

https://www.tradebit.com is a multimedia publishing company which was founded in 1998 to meet a consumer demand for education in the...

Designed for agents and brokers in the residential real estate business, and those servicing the real estate industry, this is...

Most parents today have a tough time economically: They have to be at home raising their children so they can-...

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's...

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professiona......

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80 of new products fail or dramatically underperform...

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or...