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Thumbnail The Vital Edge - Louis Collins, Ph.D.

The Vital Edge - Louis Collins, Ph.d.

Using anecdotes and metaphors from sport, combined with psychology and behavioural models, this book provides guidance and pointers as to...

ePub format
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non-refundable!

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4.99 USD
Thumbnail Brand Meaning - Mark Batey

Brand Meaning - Mark Batey

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add...

ePub format
apps only,
non-refundable!

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29.95 USD

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