"Marketing General Management Economics Business" downloads

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new...

*** Award-Winning Finalist in the Business Category of the 2013 Next Generation Indie Book Awards *** SEDUCE STAKEHOLDERS. ...

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published...

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up...

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture,...

"Management: The Basics" provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging...

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United...

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an...

How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world?...

The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites,...

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to...

Innovation Through Understandingsm   The toughest part of innovation? Accurately predicting what customers want, need, and will...

Don’t you wish someone would’ve taken the time to teach you money-management concepts at a young age? Think for...

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits...

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design...

Financial Management concepts simplified Fundamentals explained for business professionals and non-finance graduates Important standard principles covered ......

GET THE RESULTS YOU WANT IN SALES. FAST. Today’s successful salespeople sell solutions to their customers, rather than push products at...

Billions of dollars are spent by eBay users on products from charm bracelets to sport utility...

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution...

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and...