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If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new...

The Bare Bones Book of Online Marketing offers beginner to intermediate advise, rules and techniques for all online marketing avenues...

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to...

Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining...

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that...

When it comes to competing effectively, achieving financial success, and delivering optimal client service, professional and B2B firms keep looking...

This book is a lively, often amusing, but seriously perceptive exploration of The History Factory’s role in creating and shaping...

David Greer has a mission-to take his thirty-five years of entrepreneurial experience and share it with other entrepreneurs to accelerate...

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management...

Fast track route to mastering and managing rapid growth. Covers the key drivers of hypergrowth, from focussing intensely on...

Explores the use of Thought Leadership as a powerful business tool using unique case studies from internationally renowned organisations such...

Overcome obstacles to innovation and maximise the impact of transformative change with this unique framework. Author: Narang,...

A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales...

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement   If you have...

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they...

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes...

One of the primary concerns in a small business is the problem of risk. Many who begin the start-up process...

In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television...

How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to...

INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective...