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The one thing you must do up front to immediately separate yourself from the competition and get people to see you as someone worth listening to. If you're not doing this, you're losing money every single day of the week. Period.
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The big secret to getting people to believe what you say so that they will do whatever it is you're asking them to do even if they know they probably shouldn't. This secret shows you how to get people to almost mindlessly hand you control of their decisions.
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How to instantly connect with your readers so the thought of doing business with your competitors in the future becomes a complete joke. Many of your competitors act like mindless commission hungry robots so use that to your advantage.
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Three rules you must follow if you ever hope to have any chance to put yourself in class of your own where you never have to worry about what your competitors are doing. It's all about you and your business and this is how you make sure other people (with money to spend) feel the exact same way.
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How to immediately change the way people think about and react to you. This allows you to catch them off guard (in a good way) and make them more receptive to what you're asking them to do. Many times, the difference between who people thought you were and who you appear to be is enough to get them to follow your suggestions.
A lot of what I talk about in this report are the concepts behind why certain things work. If I gave you nothing but specifics with no real understanding of why they work, you'd have a hard time duplicating them in your own business.
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Concepts are the ideas that go into creating specific techniques. When you understand the concept behind a specific technique or strategy, you can basically create an endless variety of specific techniques and strategies on your own.