Email Marketing Newsletters 101
A good email newsletter is a combination of relevant and high value-added content, interactive resources, and effective layout and design including HTML. The success of an email newsletter hinges upon a plan or program that includes not only great content development and design considerations but delivery systems and list management engines that are geared to meet the needs of readers. If you learn nothing else from this book, remember the importance of meeting the information needs of your subscribers. With that in mind and with the advice and lessons learned from this book, you should have a successful email newsletter program. The contributors to this book hope you enjoy, learn, and profit from this publication.
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