Here are some 'power' excerpts from this program:

Since the introduction of Fanpages, Facebook has changed the way we market our business online. Facebook Fanpages allow you to market to specific audiences, anywhere across the world.

Traditionally, when you create a Fanpage you will want to start inviting all your friends and relatives. Although, this can get a lot of traffic to your Fanpage in a short space of time, you must ask yourself whether this traffic will be targeted to your business Fanpage. For example, if your Fanpage is on rap music and most of your friends are Internet Marketers, then it would be no point in inviting your 5k friends to your rap music Fanpage.

One of the best ways to attract a hoard of traffic to your Fanpages is to monetize your Fanpage so people can spread the word about it. We cover several powerful techniques you can use today for your Fanpages and get more out of them.

Creating a Fanpage is just the first thing you need to do. Since you are in business, you need to make sure this Fanpage is making you money. Generally speaking, Fanpages that will make you money are ones that will have a community of passionate people, who are truly passionate about something specific.

The more you test and experiment with different types of niches, the more likely you will come across a profitable niche.

The key to converting offers is to include a "welcome/landing page" on your Facebook Fanpage. You need to have several call to action features on that landing page.
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