Ive been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the resource box intact.
The idea from the writers point of view is that you can increase your exposure by having your content reproduced around the Internet. Your are rewarded with one-way incoming links from the resource box, you dont have to reciprocate as you would with link exchanges, which in theory should reward you with better search engine rankings.
From a publishers point of view its free content. If you are struggling to keep a regular email newsletter going reprinting articles can be a fantastic way to reduce your workload. You can also use the content to populate a blog, website or any publication as long as you follow the reproduction rules.
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