Marketing online can be a very tricky business. With so many different
types of advertisements, schemes, and mailing lists out there, the
savvy consumer is getting much more keen to how companies collect
their information or attempt to make a sale. Electronic commerce has
really become the heart and soul of small businesses, venture
capitalists and anyone who wants to pursue the dream of making their
own money. With this new age of Internet sales and marketing comes
a lot of new possibilities. One of these possibilities includes a technique
many online marketers use known as a squeeze page. Another term
for a squeeze page is a lead capture page, since the purpose of the
page is to capture and collect leads in order to generate sales.
There is a distinct difference between a direct sales page and a
squeeze page. A sales page simply has a business products and
pricing on it, as well as some information about the pricing. The
difference is in the contact information. No one enters in any kind of
contact information unless a sale has been made. Sales pages alone
can lose hundreds if not thousands of potential customers who might
return later to make a purchase, simply because their information is
not captured. What often happens is the person visiting the page
moves on to another website, make their purchase, and totally forgets
about the original sales page.
With a squeeze page, the conversion rate or ability to capture peoples
information increases by 60-80. This is because the true purpose of
this type of page is NOT necessarily to sell people something, but
instead to gather their information for future marketing. As an online
business owner, if you fail to capture visitor information, youve
basically failed to get money that could come to you at a later date.
When people visit a site and enter their email address, they are opting
in for your emails to come directly to their inbox. This is monumentally
important, since it allows you the opportunity for an open forum of
sorts. Since it is technically not an unsolicited email, you can then
send these contacts information about your company at your leisure.
It also makes for a great reminder to people who might have moved
on and temporarily forgotten about what you were offering.