What do you think is involved in article marketing? If you were to pose
that question to a group of beginners who are just starting out, 9 out of 10
will probably say that it just involves submitting articles to article directories.
While that isnt wrong, it is only part true.
Submitting an article to an article directory would get it on the internet. That
part is whats correct. But, it wont mean that the article will actually get
viewed, and it also wont mean that people will click the backlink.
Basically, you could end up with 1,000 articles that each get 1 view a day
since no one can find the article, and getting a total of maybe only 10 clickthroughs.
Which is why, the basic dummies theory of article marketing is
this:
1. Position your articles where they can be found
2. Write headlines that gain attention
3. Evoke interest in the article body
4. Call to action in the resource box
5. Get more visitors to visit your article
Chances are, unless youve done article marketing before, you probably
didnt understand any of that. Lets take a look at them one by one.
Using Keywords to Position Your Articles
In a nutshell, keywords are just words or phrases that people use to search
for anything and everything online. Seeing as were getting the
nomenclature out of the way, keyword density is the amount of a certain
keyword per 100 words.
Keywords are important that cant be stressed enough. Considering that
search engines are still the primary way in which people look for anything on
the internet, it means that people who are looking for things in whatever
niche youre in, are going to be doing so on search engines.
Thus, when talking about positioning your articles, it essentially means
positioning them in the relevant searches, so that theyre more likely to be
found by the right people.
What happens if this isnt done? Well, say you had an article about blogging
for money, but it didnt contain any keywords that are being searched for a
decent amount of times per month. In this sort of case, there would be no
way that anyone would find your article, and so it would go pretty much
unread and unattended.
Admittedly, for long articles there inadvertently ends up being a keyword
used here or there, but for reliable results, youre going to want at least a
1 keyword density (but not more than 3).