Introduction
You probably think your sales page is the best sales page ever, right?
Dont worry, theres no crime in thinking that way. Most people think their sales page is the greatest thing since sliced bread. In fact, you may get
pretty decent conversion rates from it, so in a way you might be partially right.
But what if youre not? Or what if there was a way to increase your conversions even further?
Maybe it sounds impossible, but its not.
See, most sales pages follow the same basic formula. Theyve become so
tired and stale that the average person has learned to tune them out the same way they tune out television commercials and ad banners online.
Think about the typical sales page. It probably has a big, flashy headline at the top, some decent graphics, maybe an eCover or two, some bullet
points, a guarantee, and an order button.
But theres a big problem with that. Most people are using sales pages all wrong. They start out by screaming that the product is the solution to all
the prospects problems, but they havent identified the problem, yet!
Before you present the solution, its critical to remind your prospect of his or her problem in order to let them know why they need the product!
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