Your email list is a valuable tool at not only helping you to build a brand and engage with your
audience, but you can easily maximize your income by renting out space in your newsletters.

Now, let me be very clear: This has nothing to do with selling your leads. If you want to build a
reputation as an honest and straightforward marketer, you should never sell the email addresses you collect with any third party.

Your subscribers joined your list because they wanted to learn more about you, or they were interested in your products or services. Selling or distributing their email addresses to anyone else is a direct breach of their trust. Dont do it.

Instead, rent out space in your email. This keeps you in full control over your marketing campaigns, and no one is getting a list of emails unless your subscribers find the offer interesting and choose to visit the website and subscribe to your advertisers mailing list.

When it comes to making money selling space in your newsletters, there are a few things to consider:

*Size of your Email List - Obviously the bigger your email is the more attractive it will be to advertisers. However, the quality of your list and how active and engaged your subscribers are
is even more important. Advertisers may request demographic information or information regarding open-rates and CTR so be ready to provide important key metric data to them.

*Frequently of Broadcasts - How often you email out will also play a role in helping you determine how much to charge for your ad space. The less you email out, the fewer advertisers
youll be able to accept, especially if you are planning to offer dedicated (exclusive) space where youre only promoting one advertiser per broadcast.

*Overall Engagement - Have you worked hard to nurture your list? Are you seeing high open-rates and engagement from your subscribers?

Youll want to make sure your subscribers are ready to receive ads within your newsletters and
this usually comes down to how much work youve done at building trust, providing value and encouraging subscribers to open your emails and click on any included links.

When youre ready to start selling advertising space in your newsletters, youll want to check out a network like https://www.tradebit.com that helps to connect email marketers with advertisers.

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