You will enjoy several advantages by doing so:

Establish yourself as a brand name and enhance your image by adding more and more fans

Create an image of yourself as being a thought leader and have a huge fan following

Use your network to conduct surveys and research for general opinion on your brand and user reviews

Capitalize on the Ad targeting plan of Facebook to predict products and services that potential consumers might be interested in

Explore Facebook applications or set up new ones and create a flurry about your brand

Learn winning strategies which spell the golden word for you S-U-C-C-E-S-S

Get rid of the thousands of unwanted visitors who are not interested in your offerings; instead attract targeted traffic

Get to know your potential customers even better, covert them into long term clients and promote customer loyalty