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Sales Psychology

Salespeople have been using human psychology to their benefit to close sales for hundreds of years. Since the days of the ubiquitous “snake oil” salesmen, the way the brain works in response to negotiation and purchase has been examined in depth to figure out exactly how and why we respond to an offer in the manner that we do.

Luckily for everyone involved salespeople and prospects, we’ve advanced to a point where we can sell without being deceptive, simply by matching the prospects’ wants, needs, and desires to the product, service or ideas we’re selling.
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