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If you have a list of 20 phrases that you want your site to be first for, forget about it. It is almost a mathematical impossibility for that to happen -- you would ultimately end up getting a poor rating for everything. It's best to narrow it down to a few words and phrases that your site relates to.
By now you have your title, and keyword phrases selected. Keep in mind, don't think of what your site is about, think of who your potential audience is, and what they would be searching for. Also, it is much easier if you choose phrases which don't already have a lot of sites competing; try searching for the phrases and seeing how many total results Google reports, as well as the PageRank of the top sites (using the Google toolbar). Always remember the keywords you selected for your title, description and keyword tags should be used throughout the body of your website or else your relevancy drops.
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