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Business eBooks


Creating The Strategy: Winning And Keeping Customers In B2b Markets - Rennie Gould

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the ro......

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44.95 USD
XSeller keywords: business, economics, general

20:20 Project Management: How To Deliver On Time, On Budget And On Spec - Tony Marks

The definitive guide to successful project management in practice, structured around the stages in a real project lifecycle. Author: Marks, Tony Publisher: Kogan Page Illustration: n Language: ENG Title: 20:20 Project Management: How to Deliver o......

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49.95 USD
XSeller keywords: general, management, economics

Pioneers Of Digital: Success Stories From Leaders In Advertising, Marketing, Search And Social Media - , Paul Springer

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity. Author: Carson, Mel Author: Springer, Pau......

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24.95 USD
XSeller keywords: media, industries, economics

Organizational Health: An Integrated Approach To Building Optimum Performance - Naomi Stanford

Understand and maintain the long-term health and success of any organization with this guide to analysing the critical, interdependent elements that are crucial to success. Author: Stanford, Naomi Publisher: Kogan Page Illustration: n Language: E......

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39.95 USD

Mash-up!: How To Use Your Multiple Skills To Give You An Edge, Make Money And Be Happier - , David Sloly

Mash-up! is an inspiring, fun-to-read, practical guide to maximising your competitive edge. Learn how to mix up the different strands of your experience and expertise to make more money, have more fun and be in high demand. Author: Sanders, Ian A......

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19.95 USD

The Definitive Executive Assistant And Managerial Handbook: A Professional Guide To Leadership For All Pas, Senior Secretaries, Office Managers And Ex - Sue France

The Definitive Executive Assistant and Managerial Handbook is a leadership handbook for all PAs and those aspiring to senior roles. It provides best practice advice and the skills needed to succeed to the top. Author: France, Sue Publisher: Kogan......

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24.99 USD
XSeller keywords: secretarial aids, economics, business

Touchpoint Leadership: Creating Collaborative Energy Across Teams And Organizations - , Jacqueline Scholes-rhodes

Touchpoint Leadership offers a collaborative approach to leadership and organizational development for leaders, HR professionals, coaches and consultants. Author: Lines, Hilary Author: Scholes-Rhodes, Jacqueline Publisher: Kogan Page Illustration......

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34.95 USD

Mindful Coaching: How Mindfulness Can Transform Coaching Practice - Liz Hall

Use mindfulness in coaching to solve issues including stress management, employee engagement and work-life balance with this complete guide. Author: Hall, Liz Publisher: Kogan Page Illustration: n Language: ENG Title: Mindful Coaching: How Mindfu......

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44.95 USD
XSeller keywords: coaching, mentoring, general

Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media - John Foster

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be. Author: Foster, John Publisher: Kogan Page Illustration: n Language: ENG Title: Writing Skills for Public Rela......

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37.50 USD

The Luxury Strategy: Break The Rules Of Marketing To Build Luxury Brands - Vincent Kapferer, Jean-noël|bastien

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management. Author: Kapferer, Jean-NoŽl|Bastien, Vincent Publisher: Kogan Page I......

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49.95 USD
XSeller keywords: business, direct, economics

On Message: Precision Communication For The Digital Age - Theo Theobald

Combining the classic commandments of persuasive writing and the increasing demands of the newest of new media, On Message shows how it's not what we write that makes messages stick but who will bother to listen. Author: Theobald, Theo Publisher:......

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19.95 USD

The Art Of Influencing And Selling - Ardi Kolah

This book shows how following simple but effective sales techniques delivers profitable bottom-line results every time. Author: Kolah, Ardi Publisher: Kogan Page Illustration: n Language: ENG Title: The Art of Influencing and Selling Pages: 00288......

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29.95 USD
XSeller keywords: selling, sales, general

The Talent Wave: Why Succession Planning Fails And What To Do About It - David Clutterbuck

The Talent Wave offers a new way of developing future leaders by aligning employee aspirations with organizational needs. Author: Clutterbuck, David Publisher: Kogan Page Illustration: n Language: ENG Title: The Talent Wave: Why Succession Planni......

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39.95 USD

Talking About Retirement: The Secrets Of Successful Retirement Planning - Lin Ashurst

Talking About Retirement gives advice on pensions, investing and financial planning through a series of interviews with people who are different stages in their lives, providing a blueprint for getting the best out of your retirement years. Autho......

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18.95 USD
XSeller keywords: personal finance, general, marketing

The Complete Guide To Property Development For The Small Investor: How To Identify The Best Opportunities In A Volatile Property Market - Catherine Dawson

The Complete Guide to Property Development for the Small Investor provides detailed information on identifying the best investment properties, dealing with contractors and letting a property - as well as new information on finding the best financi......

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29.95 USD
XSeller keywords: business, catherine dawson, economics

Running Your Own Boarding Kennels: The Complete Guide To Kennel And Cattery Management - David Cavill

Running your own Boarding Kennels is the only guide of its kind which looks at every aspect of running a boarding kennels or cattery, from selecting premises to feeding boaders. Author: Cavill, David Publisher: Kogan Page Illustration: n Language......

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39.95 USD
XSeller keywords: business, david cavill, economics

Wine Wars: The Curse Of The Blue Nun, The Miracle Of Two Buck Chuck, And The Revenge Of The Terroirists - Mike Veseth

Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tell......

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15.99 USD
XSeller keywords: agribusiness, industries, general

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