Table of Contents
1.0 Introduction to E-zine Publishing 9
1.1 E-zine Publishing in Internet Marketing Today 10
1.2 E-zines vs. Conventional Newsletters 10
1.3 The Pros of E-zine Publishing 11
1.4 The Cons of E-zine Publishing 12
1.5 How E-zine Publishing Can Bring in Good Business 13
1.6 Busting the Myth about E-zine Publishing 14
2.0 Publishing Your Very Own E-zine 15
2.1 What You Need to Start Your Own E-zine 16
2.2 Planning Out Your E-zine Topic or Theme 16
2.3 Creating E-zine Content 17
2.4 Age-Old Question: Do You Need a Website for E-zines? 18
2.5 Formatting and Managing Your E-zine Issues 19
2.6 Setting Up Your Auto Responder for Your E-zine 20
3.0 How to Get Subscribers For Your E-zine 22
3.1 The Quick Way: Affiliate Marketing 23
3.2 Advertising Your E-zine in Other E-zines 24
3.3 Making Use of Traffic Exchange Programs 25
3.4 Turning Every Web Page into a Lead Collector 26
3.5 Cutting Cost with Effective Ad Swaps 27
3.6 Using Articles to Build Your List 28
3.7 Leveraging on Viral Reports to Get Subscribers For Your E-zine 29
3.8 Other Known Effective Ways to Get E-zine Subscribers 30
4.0 Building Relationship with Your E-zine Subscribers 31