It seems that the buzz around the Internet marketing circles
today says that e-mail marketing is dead. Everywhere you turn, there
seems to be another marketer or web company coming up with ideas
for a solution that will replace e-mail marketing altogether.
For some reason it seems, that many of them (even some of the
biggest names in marketing today) have not done their research, or
they simply already know the information that I am about to present
to you, and want to keep it to themselves.
By and large, I believe it to be the first of those two thoughts
above, and I feel that people simply jumped on the “e-mail is dead”
bandwagon far to quickly.
I was guilty of it myself, and for whatever reason I too jumped
into the mob thinking that e-mail had died and gone forever.
After about a year with not sending out any e-mails, dropping
the lists I had and refusing to ever build another list, I decided that
something was wrong.
Wrong because for some reason (even though e-mail was
supposedly dead), I was receiving more and more junk e-mail than
ever, and I was also still receiving my newsletters from a few select
marketers that I know have valuable information to share.
I then decided to go on the hunt for information, and to see if I
could dig up the dirt of what the real story was.
What I ended up with, was something so powerful, so revealing,
and really so simple, that I almost wanted to kick myself in the rear
for ever letting me e-mail lists go!
Armed with my new information, and a few strategies to get
myself whitelisted (I had never even knew someone could get
“whitelisted”), I was off to build my new e-mail lists, and have been
going strong ever-since.
Tags: web