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Business eBooks


The Language Of Branding: Theory, Strategies, And Tactics - , Robert J. Morais

The Language of Branding: Theory, Strategies and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisci......

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Breakdown - Norman Bacal

Heenan Blaikie was one of Canada's leading law firms that boasted 1,100 employees and once had two former prime ministers on its staff-Pierre Trudeau and Jean Chrétien. When it collapsed in February 2014, lawyers across Canada and the business com......

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16.99 USD
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Design Management: Organisation And Marketing Perspectives - Sotiris T. Lalaounis

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-......

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46.95 USD

Governing Hybrid Organisations: Exploring Diversity Of Institutional Life - , Jarmo Vakkuri

Intuitively, organisations can easily be categorised as 'public' or 'private'. However, this book questions such a black and white dichotomy between public and private, and seeks a deeper understanding of hybrid organisations. These organisations ......

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Relational Leadership: Theory, Practice And Development - Nicholas Clarke

The traditional idea of leadership as being about the solo, heroic leader has now run its course. A new way of thinking about leadership is now needed to address major challenges such as achieving greater social responsibility, enhancing leadershi......

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39.95 USD
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Children's Participation In Global Contexts: Going Beyond Voice - , Andy West

Children's and young people's right to participate has been increasingly acknowledged and taken up internationally, as expressed in the UN Convention on the Rights of the Child. Yet much of this has focused on collecting children's voices, rather ......

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XSeller keywords: vicky johnson, andy west, business

The Politics Of Green Transformations

Multiple 'green transformations' are required if humanity is to live sustainably on planet Earth. Recalling past transformations, this book examines what makes the current challenge different, and especially urgent. It examines how green transform......

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46.95 USD
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Reluctant Managers (routledge Revivals): Their Work And Lifestyles - , Robert Goffee

'The manager' is a crucial figure in debates about the future of the British economy in general and the working practices of private and public organizations in particular. He or she is to be encouraged, cajoled, exhorted or at worst obliged to pu......

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Transition Economies: Transformation, Development, And Society In Eastern Europe And The Former Soviet Union - Aleksandr V. Gevorkyan

This interdisciplinary study offers a comprehensive analysis of the transition economies of Central and Eastern Europe and the former Soviet Union. Providing full historical context and drawing on a wide range of literature, this book explores the......

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Artist Management: Agility In The Creative And Cultural Industries - Guy Morrow

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creativ......

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An Introduction To Organisational Behaviour For Managers And Engineers: A Group And Multicultural Approach - Duncan Kitchin

An Introduction to Organisational Behaviour for Managers and Engineers: A Group and Multicultural Approach gives a comprehensive overview of how organisations work, with a special focus on group and team working, and issues of diversity and interc......

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World Heritage, Tourism And Identity: Inscription And Co-production - , Maria Gravari-barbas

The remarkable success of the 1972 UNESCO Convention Concerning the Protection of World Cultural and Natural Heritage is borne out by the fact that nearly 1,000 properties have now been designated as possessing Outstanding Universal Value and reco......

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Ebay Powerseller Secrets Exposed!

How can you combine Amazon and ebay to make a five-figure monthly profit? How can you piggy-back on high-end products to create overwhelming demand for your offer? Where can you find dirt-cheap products to sell on ebay for a huge profit and what k......

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6.95 USD
XSeller keywords: ebay, amazon, affiliate

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