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Business eBooks


The Economic Implications Of Advertising (rle Advertising) - Otto John Firestone

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consu......

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49.95 USD

Advertising And Psychology (rle Advertising) - Leslie Ernest Gill

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental a......

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Infonomics: How To Monetize, Manage, And Measure Information As An Asset For Competitive Advantage - Douglas B. Laney

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the h......

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9.99 USD
XSeller keywords: douglas b. laney, business, economics

Regional Dynamics: Studies In Adjustment Theory - , Meric S. Gertler

Originally published in 1986. This book is concerned with how regional economies adapt and respond to changing circumstances, and especially with the spatial system and processes of restructuring. Throughout the book there is a methodological comm......

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40.00 USD

Industrial Change And Regional Economic Transformation: The Experience Of Western Europe

Originally published in 1991. This book deals with industrial and regional changes in Western Europe and the effectiveness of policies designed to cope with them. It examines the regional experiences, including successes as well as problems, to il......

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The Economics Of Real Property: An Analysis Of Property Values And Patterns Of Use - Ralph Turvey

Originally published in 1957. This book applies modern economic theory to the subject of land economics. The author is primarily concerned to show the role of analysis, with the main emphasis on urban real property. The first part discusses the wo......

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The Economics Of Real Property: An Analysis Of Property Values And Patterns Of Use - Ralph Turvey

Originally published in 1957. This book applies modern economic theory to the subject of land economics. The author is primarily concerned to show the role of analysis, with the main emphasis on urban real property. The first part discusses the wo......

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China's Market Communism: Challenges, Dilemmas, Solutions - , Jonathan Leightner

China's Market Communism guides readers step by step up the ladder of China's reforms and transformational possibilities to a full understanding of Beijing's communist and post-communist options by investigating the lessons that Xi can learn from ......

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41.95 USD

Why I Don't Work Here Anymore: A Leader's Guide To Offset The Financial And Emotional Costs Of Toxic Employees - Mitchell Kusy

You have likely heard stories from friends, family members, and colleagues who quit a job because of a toxic person-an individual who belittles, shames, humiliates, shames, or bullies. You may not have realized that these individuals not only take......

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29.95 USD
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Disruptive Leadership: Apple And The Technology Of Caring Deeply--nine Keys To Organizational Excellence And Global Impact - Rich Kao

Disruptive leadership is a topic generating intense interest. Companies all over the world are trying to upend their industry through innovative products and services. Becoming a disruptive organization, however, is easier said than done. Even mo......

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The Breakdown Of Capitalism: A History Of The Idea In Western Marxism, 1883-1983 - F. R. Hansen

This comprehensive and lucid study, first published in 1985, reconstructs the history of Western Marxist theories of the breakdown of capitalism. It provides a critical reading of theories of breakdown, with their conflicting interpretations of a ......

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