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Business eBooks


The Economics Of Us Health Reform: A Global Perspective - Diane M. Dewar

The health care field is currently experiencing a great deal of change, including advances in medical technology, the development of new health care financing mechanisms, and the transformation of organizational arrangements. This text studies th......

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39.95 USD
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The Blueprint For Strategic Advertising: How Critical Thinking Builds Successful Campaigns - Margo Berman

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz......

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49.95 USD
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Chinese Economists On Economic Reform - Collected Works Of Zhou Xiaochuan - Xiaochuan Zhou

This book is part of a series which makes available to English-speaking audiences the work of the individual Chinese economists who were the architects of China's economic reform. The series provides an inside view of China's economic reform, reve......

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Chinese Economists On Economic Reform - Collected Works Of Li Jiange - Jiange Li

This book is part of a series which makes available to English-speaking audiences the work of the individual Chinese economists who were the architects of China's economic reform. The series provides an inside view of China's economic reform, reve......

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Structural Transformation And Economic Development: Cross Regional Analysis Of Industrialization And Urbanization - , Kaushalesh Lal

This book examines long-term structural changes and the broad impact on economic development in regional comparative perspectives. The book analyzes data across Africa, Asia and Latin America. It looks at key variables of productivity growth, indu......

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Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times - , Sandra M. Dingli

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as t......

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The New Humanitarians In International Practice: Emerging Actors And Contested Principles

As humanitarian needs continue to grow rapidly, humanitarian action has become more contested, with new actors entering the field to address unmet needs, but also challenging long-held principles and precepts. This volume provides detailed empiric......

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XSeller keywords: business, economics, development

Optimizing Adwords: A Guide To Using, Mastering, And Maximizing Google Adwords - Paige Miller

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and ind......

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Barriers To Growth In Small Firms

This book, originally published in 1989, studies both the growth and the barriers to growth of small firms. It examines market and industrial structures, also the role of investment institutions and their handling of small business accounts. There......

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45.00 USD
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Finance For Growing Enterprises

This volume, originally published in 1995, examines the mechanisms by which businesses that have the capacity to grow - whether in terms of output, innovation or export - acquire the cash that enables growth. Addressing an issue of central importa......

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46.50 USD
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New Venture Formations In United States Manufacturing: The Role Of Industry Environments - Thomas J. Dean

This volume, originally published in 1995, investigates the variation in rates of new venture inititations across manufacturing industries. Based on Austrain and other perspectives on market disequilibrium, the book proposes a model of new venture......

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