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Business eBooks


Hispanic Marketing: The Power Of The New Latino Consumer - , Sindy Chapa

Hispanic Marketing: The Power of the New Latino Consumer„focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysi......

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Nonmarket Strategic Management - , Hans Van Kranenburg

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered 'outside' the firm that inevitably shape the dynamics with......

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Pioneering African-american Women In The Advertising Business: Biographies Of Mad Black Women - Judy Foster Davis

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these a......

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Coaching Supervision: A Practical Guide For Supervisees - , Carol Whitaker

Just like the coaching relationship, supervision is most successful when it is a collaborative endeavour, with both parties clear on their roles and the process. Coaching Supervision is an intensely practical book providing guidance on when, why a......

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Marketing Management And Communications In The Public Sector - , Jean-patrick Villeneuve

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern ......

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The Economics Of Us Health Reform: A Global Perspective - Diane M. Dewar

The health care field is currently experiencing a great deal of change, including advances in medical technology, the development of new health care financing mechanisms, and the transformation of organizational arrangements. This text studies th......

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XSeller keywords: diane m. dewar, business, economics

The Blueprint For Strategic Advertising: How Critical Thinking Builds Successful Campaigns - Margo Berman

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz......

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Chinese Economists On Economic Reform - Collected Works Of Zhou Xiaochuan - Xiaochuan Zhou

This book is part of a series which makes available to English-speaking audiences the work of the individual Chinese economists who were the architects of China's economic reform. The series provides an inside view of China's economic reform, reve......

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XSeller keywords: xiaochuan zhou, business, economics

Chinese Economists On Economic Reform - Collected Works Of Li Jiange - Jiange Li

This book is part of a series which makes available to English-speaking audiences the work of the individual Chinese economists who were the architects of China's economic reform. The series provides an inside view of China's economic reform, reve......

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Structural Transformation And Economic Development: Cross Regional Analysis Of Industrialization And Urbanization - , Kaushalesh Lal

This book examines long-term structural changes and the broad impact on economic development in regional comparative perspectives. The book analyzes data across Africa, Asia and Latin America. It looks at key variables of productivity growth, indu......

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Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times - , Sandra M. Dingli

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide†to survival in rapidly changing market conditions. Treating creativity as t......

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The New Humanitarians In International Practice: Emerging Actors And Contested Principles

As humanitarian needs continue to grow rapidly, humanitarian action has become more contested, with new actors entering the field to address unmet needs, but also challenging long-held principles and precepts. This volume provides detailed empiric......

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XSeller keywords: business, economics, development

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