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Business eBooks


Developing Mental Toughness: Coaching Strategies To Improve Performance, Resilience And Wellbeing - , Doug Strycharczyk

Improve your ability to cope with stress and challenges in the workplace with this coaching guide to developing mental resilience. Author: Clough, Peter Author: Strycharczyk, Doug Publisher: Kogan Page Illustration: n Language: ENG Title: Dev......

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Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence - Steven Struhl

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them. Author: Struhl, Steven Publisher: Kogan Page Illustration: n Language: ENG Ti......

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Decoding The Irrational Consumer: How To Commission, Run And Generate Insights From Neuromarketing Research - Darren Bridger

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer. Author: Bridger, Darren Publisher: Kogan Page Illustration: n Language: ENG Title: Decoding the Irrational Cons......

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What Is A 21st Century Brand?: New Thinking From The Next Generation Of Agency Leaders - Nick Kendall

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry. Author: Kendall, Nick Publisher: Kogan Page Illustration: n Language: ENG Title: What is a 21st Cent......

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Professional Services Marketing Handbook: How To Build Relationships, Grow Your Firm And Become A Client Champion - , Charles Nixon

Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry. Author: Clark, Nigel Author: Nixon, Charles Publisher: Kogan Page Illustration: n Language: ENG Title: Profe......

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Persuasive Copywriting: Using Psychology To Engage, Influence And Sell - Andy Maslen

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. Author: Maslen, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: Persuasive Copywriting: Using Psychology to Engage, ......

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Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Author: Gabay, Jonathan Publisher: Ko......

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Making Sense Of Change Management: A Complete Guide To The Models, Tools And Techniques Of Organizational Change - , Mike Green

Master the models, tools and techniques of successful change management with this definitive text. Author: Cameron, Esther Author: Green, Mike Publisher: Kogan Page Illustration: n Language: ENG Title: Making Sense of Change Management: A Complet......

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Kapferer On Luxury: How Luxury Brands Can Grow Yet Remain Rare - Jean-noël| Kapferer

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding. Author: Kapferer, Jean-NoŽl| Publisher: Kogan Page Illustration: n Language: ENG Title: Ka......

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The Power Of Project Leadership: 7 Keys To Help You Transform From Project Manager To Project Leader - Susanne Madsen

Go from project manager to effective project leader by learning how to lead, innovate, and empower your team. Author: Madsen, Susanne Publisher: Kogan Page Illustration: n Language: ENG Title: The Power of Project Leadership: 7 Keys to Help Y......

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Field Visual Merchandising Strategy: Developing A National In-store Strategy Using A Merchandising Service Organization - Paul J. Russell

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war. Author: Russell, Paul J. Publisher: Kogan Page Illustration: n Language: ENG Title: Field Visual M......

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Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness - , Peter Mouncey

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management. Author: McDonald, Malcolm Author: Mouncey, Peter Auth......

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The Business Of Winning: Strategic Success From The Formula One Track To The Boardroom - Mark Gallagher

Take lessons from the world of Formula 1 to manage and thrive in a fast-moving competitive environment with this valuable how-to manual. Author: Gallagher, Mark Publisher: Kogan Page Illustration: n Language: ENG Title: The Business of Winnin......

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Leadership Psychology: How The Best Leaders Inspire Their People - Alan Cutler

Understand the psychological factors which create engaging and inspiring places to work with this accessible overview. Author: Cutler, Alan Publisher: Kogan Page Illustration: n Language: ENG Title: Leadership Psychology: How the Best Leaders......

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The Nonprofit Business Plan: A Leader's Guide To Creating A Successful Business Model - , Heather Gowdy

A fresh, compelling approach to establishing a sustainable, results-driven nonprofit business plan.Nonprofits often use the terms “strategic planning” and “business planning” interchangeably, but a good business plan goes b......

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The Making Of Modern Economics: The Lives And Ideas Of The Great Thinkers - Mark Skousen

This book presents a bold, engaging and updated history of economics--the dramatic story of how the great economic thinkers built today's rigorous social science. Noted financial writer and economist Mark Skousen has revised this popular work, now......

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Above & Beyond, 3rd Ed.: Former Marines Conquer The Civilian World - Rudy Socha

In spite of the relatively small number of people passing through its ranks, the Marine Corps produce a disproportionate share of this country’s leaders. It is because Marines are different from the rest of the population. They have a differ......

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Hbr Guide To Being More Productive (hbr Guide Series) - Harvard Business Review

Every day begins with the same challenge: too many tasks on your to-do list and not enough time to accomplish them. Perhaps you tell yourself to just buckle down and get it all done-skip lunch, work a longer day. Maybe you throw your hands up, rec......

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