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Business eBooks


How Cool Brands Stay Hot: Branding To Generations Y And Z - , Mattias Behrer

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Author: Van Den Bergh, Joeri Author: Behrer, Mattias Publisher: Kogan Page Illustration: n Languag......

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Predictive Hr Analytics: Mastering The Hr Metric - , Kirsten Edwards

Confidently use predictive analysis with HR metrics to model employee attitudes, assess attrition risk and more with this book for HR professionals and consultants. Author: Edwards, Martin Author: Edwards, Kirsten Publisher: Kogan Page Illustrati......

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Strength-based Leadership Coaching In Organizations: An Evidence-based Guide To Positive Leadership Development - Doug Mackie

Adopt positive organizational psychology approaches that focus on the best skills of your people to get results. Author: MacKie, Doug Publisher: Kogan Page Illustration: n Language: ENG Title: Strength-Based Leadership Coaching in Organizations: ......

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Brands With A Conscience: How To Build A Successful And Responsible Brand

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands. Editor: Ind, Nicholas Editor: Horlings, Sandra Publisher: Ko......

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Social Entrepreneurship And Innovation: International Case Studies And Practice

Understand the challenges and rewards of social enterprise with this inspiring collection of case studies from social innovators around the world. Editor: Banks, Ken Publisher: Kogan Page Illustration: n Language: ENG Title: Social Entrepreneursh......

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Creating Competitive Advantage: How To Be Strategically Ahead In Changing Markets - Kevin Uphill

Stay ahead of the fast-paced market flow with the tools and information you need to anticipate trends and develop active strategies. Author: Uphill, Kevin Publisher: Kogan Page Illustration: n Language: ENG Title: Creating Competitive Advanta......

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Corporate Brand Personality: Re-focus Your Organization's Culture To Build Trust, Respect And Authenticity - Lesley Everett

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand. Author: Everett, Lesley Publisher: Kogan Page Illustration: n Language: ENG Title:......

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The 30 Day Mba In Marketing: Your Fast Track Guide To Business Success - Colin Barrow

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost. Author: Barrow, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: The 30 Day MBA in Marketing: Y......

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The 30 Day Mba In Business Finance: Your Fast Track Guide To Business Success - Colin Barrow

Get the financial and accounting know-how of a top MBA course without the expensive price tag. Author: Barrow, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: The 30 Day MBA in Business Finance: Your Fast Track Guide to Busin......

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Geodemographics For Marketers: Using Location Analysis For Research And Marketing - Barry Leventhal

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field. Author: Leventhal, Barry Publisher: Kogan Page Illustration: n Language: ENG Tit......

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4d Leadership: Competitive Advantage Through Vertical Leadership Development - Dr Alan Watkins

Improve your capacity to think strategically, solve complex problems, lead change and engage with your stakeholders by become a four dimensional leader. Author: Watkins, Dr Alan Publisher: Kogan Page Illustration: n Language: ENG Title: 4D Le......

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Media Interview Techniques: A Complete Guide To Media Training - Robert Taylor

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media. Author: Taylor, Robert Publisher: Kogan Page Illustration: n Language: ENG Tit......

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Retail Marketing Strategy: Delivering Shopper Delight - Constant Berkhout

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing. Author: Berkhout, Constant Publisher: Kogan Page Illustration: n Language: ENG Title: Retail Marketing St......

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Economics For Business: A Guide To Decision Making In A Complex Global Macroeconomy - Ivan K. Cohen

Equip yourself with the key economic tools and concepts to make decisions, sustain your competitive advantage and confront the complexities of business head-on. Author: Cohen, Ivan K. Publisher: Kogan Page Illustration: n Language: ENG Title:......

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On Purpose: Delivering A Branded Customer Experience People Love - , Andy Milligan

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Author: Smith, Shaun Author: Milligan, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: On Purpose: ......

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Bids, Tenders And Proposals: Winning Business Through Best Practice - Harold Lewis

Pitch winning bids and secure competitive contradicts with this complete and updated guide to best practice. Author: Lewis, Harold Publisher: Kogan Page Illustration: n Language: ENG Title: Bids, Tenders and Proposals: Winning Business Throug......

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Informal Learning In Organizations: How To Create A Continuous Learning Culture - Robin Hoyle

Understand when, how and why informal learning works so you can plan and deliver new learning initiatives for your organisation that have measurable results. Author: Hoyle, Robin Publisher: Kogan Page Illustration: n Language: ENG Title: Info......

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