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Business eBooks


Entertainment Media In Indonesia

Entertainment media now comprise one of the world's largest industries, yet they remain one of the least studied aspects of contemporary mass media. Every day hundreds of millions of people watch television programs that might broadly be described......

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Eastern And Western Ideas For African Growth: Diversity And Complementarity In Development Aid

The West and the East approach economic development differently. The Europeans and Americans stress free and fair business climate, promoting private activities generally without picking winners, and improving governance. East Asia is interested i......

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The Trans-oceanic Marketing Channel: A New Tool For Understanding Tropical Africa's Export Agriculture - Erdener Kaynak

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan develop......

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Ambush Marketing In Sports - Gerd Nufer

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in ......

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Man And Organization (routledge Revivals): The Search For Explanation And Social Relevance

First published in 1973, this volume concentrates upon contemporary issues of a theoretical and methodological nature in the study of organizations. The contributors are concerned with contemporary ways of explaining the sociological role of moder......

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The Economics Of Advertising (rle Advertising) - Frederic Wilfred Taylor

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what......

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The Economic Implications Of Advertising (rle Advertising) - Otto John Firestone

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consu......

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Advertising And Psychology (rle Advertising) - Leslie Ernest Gill

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental a......

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