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Business eBooks


Virtual Leadership: Practical Strategies For Getting The Best Out Of Virtual Work And Virtual Teams - Penny Pullan

Develop an effective approach to managing virtual workplaces using proven and strategies to leading virtual teams. Author: Pullan, Penny Publisher: Kogan Page Illustration: n Language: ENG Title: Virtual Leadership: Practical Strategies for G......

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Strengths-based Recruitment And Development: A Practical Guide To Transforming Talent Management Strategy For Business Results - Sally Bibb

Build a talent management strategy with this practical guide to strengths-based recruitment that helps ensure the right employees are hired and stay motivated and productive. Author: Bibb, Sally Publisher: Kogan Page Illustration: n Language: ENG......

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Mindfulness In The Workplace: An Evidence-based Approach To Improving Wellbeing And Maximizing Performance - Margaret A. Chapman-clarke

Address issues such as resilience, change management and engagement with this guide to organizational applications of mindfulness. Author: Chapman-Clarke, Margaret A. Publisher: Kogan Page Illustration: n Language: ENG Title: Mindfulness in the W......

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Making Change Work: How To Create Behavioural Change In Organizations To Drive Impact And Roi - , Patricia Pulliam Phillips

Ensure sustained behavioural change and ROI from organizational change projects with this evidence-based, practical guide. Author: Weber, Emma Author: Pulliam Phillips, Patricia Author: Phillips, Jack Publisher: Kogan Page Illustration: n Languag......

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Neuroscience For Leaders: A Brain Adaptive Leadership Approach - , Alexandros Psychogios

Fine-tune your brain for better leadership and deal effectively with dynamic and complex business environments with neurological and behavioural science insights. Author: Dimitriadis, Nikolaos Author: Psychogios, Alexandros Publisher: Kogan......

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The Tv Brand Builders: How To Win Audiences And Influence Viewers - , Charlie Mawer

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them. Author: Bryant, Andy Author: Mawer, Charlie Publisher: Kogan Page Illustration: n Language: ENG......

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Ethics In Public Relations: A Guide To Best Practice - Patricia J Parsons

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Author: Parsons, Patricia J Publisher: Kogan Page Illustration: N Language: ENG Title......

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The Knowledge Manager's Handbook: A Step-by-step Guide To Embedding Effective Knowledge Management In Your Organization - , Patrick Lambe

A practical guide to designing and implementing a framework for effective knowledge management, to deliver business value from organizational knowledge. Author: Milton, Nick Author: Lambe, Patrick Publisher: Kogan Page Illustration: N Language: E......

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How Cool Brands Stay Hot: Branding To Generations Y And Z - , Mattias Behrer

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Author: Van Den Bergh, Joeri Author: Behrer, Mattias Publisher: Kogan Page Illustration: n Languag......

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Predictive Hr Analytics: Mastering The Hr Metric - , Kirsten Edwards

Confidently use predictive analysis with HR metrics to model employee attitudes, assess attrition risk and more with this book for HR professionals and consultants. Author: Edwards, Martin Author: Edwards, Kirsten Publisher: Kogan Page Illustrati......

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Strength-based Leadership Coaching In Organizations: An Evidence-based Guide To Positive Leadership Development - Doug Mackie

Adopt positive organizational psychology approaches that focus on the best skills of your people to get results. Author: MacKie, Doug Publisher: Kogan Page Illustration: n Language: ENG Title: Strength-Based Leadership Coaching in Organizations: ......

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Brands With A Conscience: How To Build A Successful And Responsible Brand

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands. Editor: Ind, Nicholas Editor: Horlings, Sandra Publisher: Ko......

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Social Entrepreneurship And Innovation: International Case Studies And Practice

Understand the challenges and rewards of social enterprise with this inspiring collection of case studies from social innovators around the world. Editor: Banks, Ken Publisher: Kogan Page Illustration: n Language: ENG Title: Social Entrepreneursh......

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Creating Competitive Advantage: How To Be Strategically Ahead In Changing Markets - Kevin Uphill

Stay ahead of the fast-paced market flow with the tools and information you need to anticipate trends and develop active strategies. Author: Uphill, Kevin Publisher: Kogan Page Illustration: n Language: ENG Title: Creating Competitive Advanta......

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Corporate Brand Personality: Re-focus Your Organization's Culture To Build Trust, Respect And Authenticity - Lesley Everett

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand. Author: Everett, Lesley Publisher: Kogan Page Illustration: n Language: ENG Title:......

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The 30 Day Mba In Marketing: Your Fast Track Guide To Business Success - Colin Barrow

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost. Author: Barrow, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: The 30 Day MBA in Marketing: Y......

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The 30 Day Mba In Business Finance: Your Fast Track Guide To Business Success - Colin Barrow

Get the financial and accounting know-how of a top MBA course without the expensive price tag. Author: Barrow, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: The 30 Day MBA in Business Finance: Your Fast Track Guide to Busin......

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