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Business eBooks


Optimizing Adwords: A Guide To Using, Mastering, And Maximizing Google Adwords - Paige Miller

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and ind......

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Inland Waterway Transportation: Studies In Public And Private Management And Investment Decisions - , Joseph L. Carroll

Inland Waterway Transportation explores how tools of economic analysis can improve the efficiency of both public and private investment in inland waterway transportation. Originally published in 1969, this study investigates how waterway transport......

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46.95 USD

The Perception Of Risk - Paul Slovic

The concept of risk is an outgrowth of our society's great concern about coping with the dangers of modern life. The Perception of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, risk perception and risk ......

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Social Media Campaigns: Strategies For Public Relations And Marketing - Carolyn Mae Kim

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best p......

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Cities On A Finite Planet: Towards Transformative Responses To Climate Change

Cities on a Finite Planet: Transformative responses to climate change shows how cities can combine high quality living conditions, resilience to climate change, disaster risk reduction and contributions to mitigation/low carbon development. It als......

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Strategic Analysis: A Creative And Cultural Industries Perspective - Jonathan Gander

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.γγ ......

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Wealth - A.w. Kirkaldy

This title, first published in 1920, is an excellent introduction to the fundamentals of economics, including explanations of production, distribution, and capital. Kirkaldy further highlights the economic problems of trade, commerce, exchanges, a......

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Ethics In Advertising: Making The Case For Doing The Right Thing - Wally Snyder

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why ad......

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The Mentor's Way: Eight Rules For Bringing Out The Best In Others - Rik Nemanick

Drawing on the author's extensive experience training mentors, The Mentor's Way outlines eight rules for engaging in a mentoring relationship. Nemanick examines the ways in which mentoring differs from managing or leading, and details the various ......

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Digital Marketing Excellence: Planning, Optimizing And Integrating Online Marketing - , Pr Smith

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effec......

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The Political Economy Of Soil Erosion In Developing Countries - Piers Blaikie

First published in 1985. This book examines wide variety of ways in which environmental deterioration, in particular soil erosion, can be viewed and the implicit political judgements that often inform them. Using the context of developing countrie......

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