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Business eBooks


Sensory Marketing--smells Like Profits: Smells Like Profits - Michael R. Solomon

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As......

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Let Their Mouseclicks Do The Walking: How Consumers Use The Internet To Shop - Michael R. Solomon

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet. ......

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The Keynesian Endpoint - Tony Crescenzi

What happens now? Economics in an age when fiscal stimulus can’t be funded and no longer works.   After Lehman fell, the scope of the financial crisis became so great that only the fiscal and monetary authorities possessed balance sheets l......

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Fixing Toyota: Quality Is Hard--lean Is Much Harder - Richard J. Schonberger

A closer look at Toyota’s quality and lean manufacturing problems–and the powerful lessons and warnings they represent.   In the general and business press, Toyota’s quality issues are just that: quality issues. The industrial ......

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Create A Rewarding Multiple Career Doing What You Love - Phd Caligiuri, Paula

This is the eBook version of the printed book. This Element is an excerpt from Get a Life, Not a Job: Do What You Love and Let Your Talents Work For You (9780137058495) by Paula Caligiuri, Ph.D. Available in print and digital formats.   Why mult......

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Where Does Social Security Fit Into Your Retirement? - , Paul B. Brown

This is the eBook version of the printed book. This Element is an excerpt from Save Your Retirement: What to Do If You Haven’t Saved Enough or If Your Investments Were Devastated by the Market Meltdown (9780137029006) by Frank Armstrong, III......

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Strategies For Winning The Dividend Game: Maximizing Returns From The Stock Market - Gerald Appel

Use dividend-paying stocks to increase both income and capital--and avoid the pitfalls that can trap the unwary!   Dividend payers! Think of income returns potentially greater than bonds...stocks that hold their prices better during m......

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