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Business eBooks


Social Media Is More Than Just Youtube, Linkedin, Facebook, And Twitter - , Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   Unde......

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Establishing Your Major Social Media Objectives And Key Strategies - , Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   How ......

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Embrace The Outlier: To Do Differently You Must See Differently - , Colin Crook

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital format......

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Map The Future Of Design For Enhanced Customer Experience - , Ravi Sawhney

This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital fo......

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Making Better Sense: How Your Mental Models Define Your World - , Colin Crook

This is the eBook version of the printed book. This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert Gu......

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Does It Feel Right? Develop The Intuition To Act Quickly - , Colin Crook

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital format......

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Understanding The Risk Of Investing With Etfs And Why They Still Beat Mutual Funds - , Andrew Hyman

This is the eBook version of the printed book. This Element is an excerpt from Three Paths to Profitable Investing: Using ETFs in Healthcare, Infrastructure, and the Environment to Grow Your Assets (9780137054268) by Jeffrey Feldman and Andrew Hym......

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Understanding Etfs And Why They Beat Mutual Funds As An Investment - , Andrew Hyman

This is the eBook version of the printed book. This Element is an excerpt from Three Paths to Profitable Investing: Using ETFs in Healthcare, Infrastructure, and the Environment to Grow Your Assets (9780137054268) by Jeffrey Feldman and Andrew Hym......

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The Beaten Path And The Road Less Traveled: Doing Business In Established And Emerging Countries - Inder Sidhu

This is the eBook version of the printed book. This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.   Why s......

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Sensory Marketing--smells Like Profits: Smells Like Profits - Michael R. Solomon

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As......

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Let Their Mouseclicks Do The Walking: How Consumers Use The Internet To Shop - Michael R. Solomon

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet. ......

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