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The Smarter Startup: A Better Approach To Online Business For Entrepreneurs - , Sonya Zhang

Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs mu......

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23.99 USD

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The Paypal Official Insider Guide To Online Fundraising - Jon Ann Lindsey

This PayPal Press book offers practical fundraising money management ideas drawn directly from those with first-hand experiences and insights in the NPO field. Novices will learn step-by-step applications while established NPO officers will apprec......

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23.99 USD

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The Paypal Official Insider Guide To Selling With Social Media: Make Money Through Viral Marketing - Brian Proffitt

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all ......

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23.99 USD

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The User Is Always Right: A Practical Guide To Creating And Using Personas For The Web - , Ziv Yaar

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to......

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43.99 USD

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America The Possible: Manifesto For A New Economy - James Gustave Speth

In this third volume of his award-winning American Crisis series, James Gustave Speth makes his boldest and most ambitious contribution yet. He looks unsparingly at the sea of troubles in which the United States now finds itself, charts a course t......

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18.00 USD

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Social Choice And Individual Values - Kenneth J. Arrow

Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new fore......

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30.00 USD

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The Cost Disease: Why Computers Get Cheaper And Health Care Doesn't - William J. Baumol

The exploding cost of health care in the United States is a source of widespread alarm. Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, well-known economist William J. ......

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25.00 USD

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Mutiny And Its Bounty: Leadership Lessons From The Age Of Discovery - , Ray W. Coye

Violent mutiny was common in seafaring enterprises during the Age of Discovery—so common, in fact, that dealing with mutineers was an essential skill for captains and other leaders of the time. Mutinies in today’s organizations are muc......

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26.00 USD

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Innovation Economics - , Stephen J. Ezell

This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for technology and innovation a central tenet of their economic strategies and policies, A......

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22.00 USD

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Better Capitalism - , Carl J. Schramm

In the wake of the Great Recession and America's listless recovery from it, economists, policymakers, and media pundits have argued at length about what has gone wrong with the American capitalist system. Even so, few constructive remedies have em......

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35.00 USD

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The New Industrial Revolution - Peter Marsh

The rapid emergence of China and India as prime locations for low-cost manufacturing has led some analysts to conclude that manufacturers in the "old economies"—the U.S., U.K., Germany, and Japan—are being edged out of a profitable fut......

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26.00 USD

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The Great Orchestrator: Arthur Judson And American Arts Management - James M. Doering

The powerful music manager behind world-class orchestras and virtuoso artists in the early twentieth century Author: Doering, James M. Publisher: University of Illinois Press Illustration: N Language: ENG Title: The Great Orchestrator: Arthur Jud......

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30.00 USD

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Nafta And Labor In North America - Norman Caulfield

As companies increasingly look to the global market for capital, cheaper commodities and labor, and lower production costs, the impact on Mexican and American workers and labor unions is significant. National boundaries and the laws of governments......

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22.50 USD

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King Of The Queen City: The Story Of King Records - Jon Hartley Fox

In its time--1943 to the late 1960s--King Records was absolutely unique, and it deserves a unique account of its history. King of the Queen City is that account: focused, thoroughly researched, well written, and filled with vital information about......

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26.96 USD

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Advertising On Trial: Consumer Activism And Corporate Public Relations In The 1930s - Inger L. Stole

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when ......

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23.40 USD

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City Of Clerks: Office And Sales Workers In Philadelphia, 1870-1920 - Jerome P. Bjelopera

Below the middle class managers and professionals yet above the skilled blue-collar workers, sales and office workers occupied an intermediate position in urban America's social structure during the age of smokestacks. Bjelopera traces the shiftin......

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20.70 USD

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Marketing Nutrition: Soy, Functional Foods, Biotechnology, And Obesity - Brian Wansink

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foo......

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18.90 USD

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Free Trade Agreements: 20 Ways To Grow Your Business: 20 Ways To Grow Your Business

Less than one percent of all U.S. businesses export, and of those that do, 56 percent sell to only one market. Business owners who do not export tell researchers that the reason for not exporting is that they are not confident choosing the be......

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7.99 USD

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Ponzimonium - Bart Chilton

This book tells these stories of crime and punishment in a readable style that can inform and educate anyone who wants to find out how to identify and avoid becoming entangled in an investment fraud. When dealing with possible Ponzi schemes, your ......

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7.99 USD

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Basic Guide To Exporting: The Official Government Resource For Small And Medium-siszed Small Businesses - Internatioanl Trade Administration

For more than 70 years, A Basic Guide to Exporting has been the resource that businesses have turned to for answers to their questions about how to establish and grow overseas markets for their products and services. Author: Internatioanl Trade A......

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