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Business eBooks


Marketing Excellence 3: Award-winning Companies Reveal The Secrets Of Their Success - Hugh Burkitt

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary. Author: Burkitt, Hugh Publisher: Kogan Page Illustration: n Language: ENG Title:......

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Inventory Management: Advanced Methods For Managing Inventory Within Business Systems - , Catherine Milner

Inventory Management is an essential new text for managers who need to manage, control and balance systems, with a particular focus on inventory. Author: Relph, Geoff Author: Milner, Catherine Publisher: Kogan Page Illustration: n Language: ENG T......

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50 Top Tools For Coaching: A Complete Toolkit For Developing And Empowering People - , Ro Gorell

50 Top Tools for Coaching is a practical toolkit for every coach. It offers a broad range of powerful frameworks and techniques that together have you covered for every coaching situation. Author: Jones, Gillian Author: Gorell, Ro Publisher: Koga......

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Designing The Purposeful Organization: How To Inspire Business Performance Beyond Boundaries - Clive Wilson

Organizations strive to deliver maximum value. Yet despite best intentions, they place boundaries around performance. This book demonstrates how business performance can be inspired beyond boundaries by aligning people to a compelling purpose. Au......

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Humanizing Big Data: Marketing At The Meeting Of Data, Social Science And Consumer Insight - Colin Strong

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide. Author: Strong, Colin Publisher: Kogan Page Illustration: n Language: ENG Title: Humaniz......

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Customer-centric Marketing: Supporting Sustainability In The Digital Age - , Jon James

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Author: Richardson, Neil Author: James, Jon Author: Kelley, Neil Publisher: Kogan Page Illustration: n Language: ENG Titl......

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The Responsible Leader: Developing A Culture Of Responsibility In An Uncertain World - Tim Richardson

Giving you the practical steps that can be taken personally and collectively to bring about change, The Responsible Leader helps you to challenge assumptions and beliefs from established management thinking and achieve cultural change in your orga......

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Mastery In Coaching: A Complete Psychological Toolkit For Advanced Coaching

Brings together the latest thinking on the most relevant, and most effective, psychological techniques in coaching. Written by expert thought leaders and practitioners, this guide gives you everything you need to get the best from your clients. E......

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Understanding Markets And Strategy: How To Exploit Markets For Sustainable Business Growth - Malcolm Morley

Understanding Markets and Strategy explains the context, meaning and value of markets and how to make the best decisions by putting the business into the context of the market, rather than the other way around. Author: Morley, Malcolm Publisher: ......

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Executive Finance And Strategy: How To Understand And Use Financial Information To Set Strategic Goals - Ralph Tiffin

Executive Finance and Strategy goes beyond demystifying accounts and explaining terminology. By linking finance with strategy in a practical way it focuses on putting finance into the context of top-level decision making and as a measure and predi......

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The Learning Challenge: Dealing With Technology, Innovation And Change In Learning And Development - Nigel Paine

Provides a comprehensive overview of the rapidly changing workplace learning landscape and the challenges L&D managers face today. Author: Paine, Nigel Publisher: Kogan Page Illustration: n Language: ENG Title: The Learning Challenge: Dealing wit......

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Complete Training Evaluation: The Comprehensive Guide To Measuring Return On Investment - Richard Griffin

Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development. Author: Griffin, Richard Publisher: Kogan Page Illustration: n Language: ENG Title: Complete Tr......

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Key Account Management: Tools And Techniques For Achieving Profitable Key Supplier Status - Peter Cheverton

Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Author: Cheverton, Peter Publisher: Kogan ......

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Internal Communications: A Manual For Practitioners - , Klavs Valskov

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy. Author: FitzPatrick, Liam Author: Valskov, Klavs Publisher: Kogan Page Illustration: n Language: ENG Title: Inter......

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Coaching And Mentoring: Practical Techniques For Developing Learning And Performance - , Eric Parsloe

Develop coaching and mentoring skills at the individual, team or organizational level with this popular guide. Author: Parsloe, Eric Author: Leedham, Melville Publisher: Kogan Page Illustration: N Language: ENG Title: Coaching and Mentoring: Prac......

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Brand Protection In The Online World: A Comprehensive Guide - David N. Barnett

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Author: Barnett, David N. Publisher: Kogan Page Illustration: N Language: EN......

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The Daily Telegraph Guide To Investing: The Straightforward Guide That Professional Investors Don't Want You To Have - Rebecca Burn-callander

A guide for savers wanting to understand the investment opportunities available to them. Whether you have 5,000 or 50,000 stashed away, there's an investment idea to suit your budget. Author: Burn-Callander, Rebecca Publisher: Kogan Page Illust......

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