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Business eBooks


The 30 Day Mba In Business Finance: Your Fast Track Guide To Business Success - Colin Barrow

The 30 Day MBA in Business Finance gives you all the financial and accounting know-how you would get from an MBA course at a top business school or a placement at a top accountancy firm - at a fraction of the cost. Author: Barrow, Colin Publisher......

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The 30 Day Mba: Your Fast Track Guide To Business Success - Colin Barrow

The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses. Author: Barrow, Colin Publisher: Kogan Page Illustration: N Language: ENG Title: The 30 Da......

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Geodemographics For Marketers: Using Location Analysis For Research And Marketing - Barry Leventhal

This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field. Author: Leventhal, Barry Publisher: Kogan Page Illustration: N Language......

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34.95 USD
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4d Leadership: Competitive Advantage Through Vertical Leadership Development - Alan Watkins

There are three dimensions that exist in every moment of all our lives whether we realise it or not- Doing, Being and Relating. The fourth dimension is how developed or sophisticated we are in these three dimensions. Great leaders are four dimensi......

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29.95 USD
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Media Interview Techniques: A Complete Guide To Media Training - Robert Taylor

The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Author: Taylor, Rob......

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Retail Marketing Strategy: Delivering Shopper Delight - Constant Berkhout

The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. Author: Berkhout, Constant Publisher: Kogan Page Illustration: N Language: ENG Title: Retail Marketing Strategy: De......

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Economics For Business: A Guide To Decision Making In A Complex Global Macroeconomy - Ivan K. Cohen

Economics for Business equips you with key economic tools and concepts to make decisions, sustain your competitive advantage and confront the complexities of business head-on. Author: Cohen, Ivan K. Publisher: Kogan Page Illustration: N Language:......

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On Purpose: Delivering A Branded Customer Experience People Love - , Andy Milligan

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Author: Smith, Shaun Author: Milligan, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: On Purpose: ......

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26.95 USD
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Social Media Risk And Governance: Managing Enterprise Risk - Phil Mennie

This book sets out the key elements of good social media governance, identifying the sources of risk and how to deal with them whilst still gaining most benefit from the business opportunities inherent in these technologies. Author: Mennie, Phil ......

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37.95 USD
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Bids, Tenders And Proposals: Winning Business Through Best Practice - Harold Lewis

Bids, Tenders & Proposals is a practical guide that provides expert advice on the entire process of tendering in the three key areas of public sector procurement, contracts for private sector clients and applications for research funding. Author:......

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Informal Learning In Organizations: How To Create A Continuous Learning Culture - Robin Hoyle

This book will provide the Learning and Development practitioner with a complete understanding of when, how and why informal learning works so that they can deliver new learning initiatives for the organization that have measurable results. Autho......

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Successful Project Sponsorship: A Time-saver For The Busy Executive - Michiel Van Der Molen

This practical guide will show you how to take ownership of the role of project sponsor or project executive to ensure that your projects succeed in achieving tangible benefits for your organization and its stakeholders. Author: van der Molen, Mi......

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Developing Mental Toughness: Coaching Strategies To Improve Performance, Resilience And Wellbeing - , Doug Strycharczyk

Developing Mental Toughness examines how individuals respond to stress, pressure and challenge. A book for those whose role it is to coach individuals and teams for increased performance, it provides a range of case studies and techniques which ca......

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Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence - Steven Struhl

Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Author: Struhl, Steven Publisher: Kogan Page Illustra......

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Decoding The Irrational Consumer: How To Commission, Run And Generate Insights From Neuromarketing Research - Darren Bridger

Decoding the Irrational Consumer summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data. Author: Bridger, Darren Publish......

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What Is A 21st Century Brand?: New Thinking From The Next Generation Of Agency Leaders - Nick Kendall

What is a 21st Century Brand?, published with the Institute of Practitioners in Advertising, presents a collection of essays from distinction-level candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most c......

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49.95 USD
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Paid Attention: Innovative Advertising For A Digital World - Faris Yakob

Harness new models of advertising to create commercial stability within a changing digital landscape. Author: Yakob, Faris Publisher: Kogan Page Illustration: n Language: ENG Title: Paid Attention: Innovative Advertising for a Digital World Pages......

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Professional Services Marketing Handbook: How To Build Relationships, Grow Your Firm And Become A Client Champion - , Charles Nixon

Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Author: Clark, Nigel Author: Nixon, Charles Publisher: Kogan Page ......

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Persuasive Copywriting: Using Psychology To Engage, Influence And Sell - Andy Maslen

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. Author: Maslen, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: Persuasive Copywriting: Using Psychology to Engage, ......

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Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Author: Gabay, Jonathan Publisher: Ko......

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