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Business eBooks


Strength-based Leadership Coaching In Organizations: An Evidence-based Guide To Positive Leadership Development - Doug Mackie

Traditionally many leadership development approaches have focused on addressing weaknesses. This book will show, with evidence, why it makes sense to adopt positive organizational psychology approaches that focus on the best skills of your people......

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34.95 USD
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Brands With A Conscience: How To Build A Successful And Responsible Brand

Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor: Ind, Nicholas Editor: Horlings, Sandra Publisher: Kogan Page I......

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29.95 USD
XSeller keywords: business, economics, advertising

Social Entrepreneurship And Innovation: International Case Studies And Practice

An inspiring collection of case studies from social innovators around the world, showcasing the challenges and rewards of social enterprise Editor: Banks, Ken Publisher: Kogan Page Illustration: N Language: ENG Title: Social Entrepreneurship and ......

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34.95 USD
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Creating Competitive Advantage: How To Be Strategically Ahead In Changing Markets - Kevin Uphill

Provides business leaders and strategists with the tools and information to move their strategy from passive response to active anticipation. Author: Uphill, Kevin Publisher: Kogan Page Illustration: N Language: ENG Title: Creating Competitive Ad......

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39.95 USD
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Corporate Brand Personality: Re-focus Your Organization's Culture To Build Trust, Respect And Authenticity - Lesley Everett

Corporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values. Author: Everett, Lesley Publ......

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24.95 USD
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The 30 Day Mba In Marketing: Your Fast Track Guide To Business Success - Colin Barrow

The 30 Day MBA in Marketing gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost. Author: Barrow, Colin Publisher: Kogan Page Illustration: N Language: ENG Titl......

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The 30 Day Mba In Business Finance: Your Fast Track Guide To Business Success - Colin Barrow

The 30 Day MBA in Business Finance gives you all the financial and accounting know-how you would get from an MBA course at a top business school or a placement at a top accountancy firm - at a fraction of the cost. Author: Barrow, Colin Publisher......

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The 30 Day Mba: Your Fast Track Guide To Business Success - Colin Barrow

The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses. Author: Barrow, Colin Publisher: Kogan Page Illustration: N Language: ENG Title: The 30 Da......

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Geodemographics For Marketers: Using Location Analysis For Research And Marketing - Barry Leventhal

This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field. Author: Leventhal, Barry Publisher: Kogan Page Illustration: N Language......

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4d Leadership: Competitive Advantage Through Vertical Leadership Development - Alan Watkins

There are three dimensions that exist in every moment of all our lives whether we realise it or not- Doing, Being and Relating. The fourth dimension is how developed or sophisticated we are in these three dimensions. Great leaders are four dimensi......

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Media Interview Techniques: A Complete Guide To Media Training - Robert Taylor

The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Author: Taylor, Rob......

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Retail Marketing Strategy: Delivering Shopper Delight - Constant Berkhout

The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. Author: Berkhout, Constant Publisher: Kogan Page Illustration: N Language: ENG Title: Retail Marketing Strategy: De......

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Economics For Business: A Guide To Decision Making In A Complex Global Macroeconomy - Ivan K. Cohen

Economics for Business equips you with key economic tools and concepts to make decisions, sustain your competitive advantage and confront the complexities of business head-on. Author: Cohen, Ivan K. Publisher: Kogan Page Illustration: N Language:......

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On Purpose: Delivering A Branded Customer Experience People Love - , Andy Milligan

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Author: Smith, Shaun Author: Milligan, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: On Purpose: ......

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26.95 USD
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Social Media Risk And Governance: Managing Enterprise Risk - Phil Mennie

This book sets out the key elements of good social media governance, identifying the sources of risk and how to deal with them whilst still gaining most benefit from the business opportunities inherent in these technologies. Author: Mennie, Phil ......

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37.95 USD
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Bids, Tenders And Proposals: Winning Business Through Best Practice - Harold Lewis

Bids, Tenders & Proposals is a practical guide that provides expert advice on the entire process of tendering in the three key areas of public sector procurement, contracts for private sector clients and applications for research funding. Author:......

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Informal Learning In Organizations: How To Create A Continuous Learning Culture - Robin Hoyle

This book will provide the Learning and Development practitioner with a complete understanding of when, how and why informal learning works so that they can deliver new learning initiatives for the organization that have measurable results. Autho......

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24.95 USD
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Successful Project Sponsorship: A Time-saver For The Busy Executive - Michiel Van Der Molen

This practical guide will show you how to take ownership of the role of project sponsor or project executive to ensure that your projects succeed in achieving tangible benefits for your organization and its stakeholders. Author: van der Molen, Mi......

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Developing Mental Toughness: Coaching Strategies To Improve Performance, Resilience And Wellbeing - , Doug Strycharczyk

Developing Mental Toughness examines how individuals respond to stress, pressure and challenge. A book for those whose role it is to coach individuals and teams for increased performance, it provides a range of case studies and techniques which ca......

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