Business eBooks

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The Blueprint For Strategic Advertising: How Critical Thinking Builds Successful Campaigns - Margo Berman

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz......

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Chinese Economists On Economic Reform - Collected Works Of Zhou Xiaochuan - Xiaochuan Zhou

This book is part of a series which makes available to English-speaking audiences the work of the individual Chinese economists who were the architects of China's economic reform. The series provides an inside view of China's economic reform, reve......

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China's Air Pollution Problems - Claudio O. Delang

China's rapid industrialisation has led to "an air pollution catastrophe". Concerted efforts to achieve economic growth have led to veiled skies of toxic air and created health and morbidity problems as well as tremendous environmental degradation......

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19.95 USD

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Chinese Economists On Economic Reform - Collected Works Of Li Jiange - Jiange Li

This book is part of a series which makes available to English-speaking audiences the work of the individual Chinese economists who were the architects of China's economic reform. The series provides an inside view of China's economic reform, reve......

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Artistic Interventions In Organizations: Research, Theory And Practice

Artistic intervention, where the world of the arts is brought into organizations, has increasingly become a research field in itself with strong links to both creativity and innovation. Opportunities for the arts to interact with public and privat......

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International Trade: The Basics - , David L. Rigby

Trade impacts on the lives of all global citizens, influencing the range of commodities available for consumption and where those commodities are produced. Driven increasingly by market exchange, trade shapes the nature of work and how the costs a......

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25.95 USD

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Structural Transformation And Economic Development: Cross Regional Analysis Of Industrialization And Urbanization - , Kaushalesh Lal

This book examines long-term structural changes and the broad impact on economic development in regional comparative perspectives. The book analyzes data across Africa, Asia and Latin America. It looks at key variables of productivity growth, indu......

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Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times - , Sandra M. Dingli

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as t......

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48.95 USD

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New Firms And Regional Development In Europe

When originally published in 1986, this book was one of the first to deal solely with the urban and regional incidence and development implications of new firm formation in particular EU countries. It reviews the extent of and reasons for geograph......

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The New Humanitarians In International Practice: Emerging Actors And Contested Principles

As humanitarian needs continue to grow rapidly, humanitarian action has become more contested, with new actors entering the field to address unmet needs, but also challenging long-held principles and precepts. This volume provides detailed empiric......

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Tourism And The Creative Industries: Theories, Policies And Practice

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new an......

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The Political Economy Of Food And Finance - Ted P. Schmidt

The financialization, globalization and industrialization of our food systems make it increasingly difficult to access quality fresh food. In fact, the industrialized global food system is creating products that are less food-like, engendering gro......

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Doing Business In China - , Morgen Witzel

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fund......

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Anthropology And The Economy Of Sharing - Thomas Widlok

This book examines the economy of sharing in a variety of social and political contexts around the world, with consideration given to the role of sharing in relation to social order and social change, political power, group formation, individual n......

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Optimizing Adwords: A Guide To Using, Mastering, And Maximizing Google Adwords - Paige Miller

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and ind......

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Cities And Sustainability: A New Approach - Daniel Hoornweg

Cities are the most likely actors to design and bring about lasting sustainability. An agreement among the world's larger cities is possible, and likely a necessary but insufficient condition to achieve sustainable development. Cities and Sustaina......

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Barriers To Growth In Small Firms

This book, originally published in 1989, studies both the growth and the barriers to growth of small firms. It examines market and industrial structures, also the role of investment institutions and their handling of small business accounts. There......

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Finance For Growing Enterprises

This volume, originally published in 1995, examines the mechanisms by which businesses that have the capacity to grow - whether in terms of output, innovation or export - acquire the cash that enables growth. Addressing an issue of central importa......

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46.50 USD

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New Venture Formations In United States Manufacturing: The Role Of Industry Environments - Thomas J. Dean

This volume, originally published in 1995, investigates the variation in rates of new venture inititations across manufacturing industries. Based on Austrain and other perspectives on market disequilibrium, the book proposes a model of new venture......

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Global Ecopolitics Revisited: Towards A Complex Governance Of Global Environmental Problems - Philippe Le Prestre

Faced with worsening environmental indicators, cooperation hurdles, and the limited effectiveness of current institutions, reforming international environmental governance has proven elusive, despite various diplomatic initiatives at the United Na......

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