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Business eBooks


Negative Political Advertising: Coming Of Age - , Gary Copeland

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom o......

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Organization, Class And Control (rle: Organizations) - , David Dunkerley

In this volume the authors develop a systematic and chronologically based critique of the major concepts, figures and schools in organization. Themes discussed include: the development of scientific management and the responses of Gramsci and L......

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Company Organization (rle: Organizations): Theory And Practice - , A. H. Fogg

This summary of theory and practice is inspired by the belief that cut and dried solutions to management problems are inappropriate and that every set of circumstances requires a unique synthesis of experience and relevant theories. In this book t......

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XSeller keywords: m . c. barnes, a. h. fogg, business

Imaging In Advertising: Verbal And Visual Codes Of Commerce - Fern L. Johnson

The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanc......

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40.95 USD
XSeller keywords: fern l. johnson, business, economics

The Coal Question (routledge Revivals): Political Economy And Industrial Change From The Nineteenth Century To The Present Day - Ben Fine

The coal industry has always occupied a symbolic place in British economic and political life, inspiring debates and arousing passions throughout the last two centuries. This account of the economics of coal, first published in 1990, is unique in ......

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46.95 USD
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Environmental Economics And Management (routledge Revivals): Pollution And Natural Resources - , Steinar Strøm

First published in 1988, this book examines pollution and natural resources in relation to economic analysis. The section on pollution looks at areas such as the main problems in the field at the time, possible remedies and the environmental costs......

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Moxie Mindset: Secrets Of Building A Profitable, Independent Physicians Practice In A Competitive Market - Dina D. Strachan Md

Despite receiving top-notch education, doctors are often warned that they don’t have what it takes to run their own practices. The complexities that arise while navigating business ownership often reinforce that sentiment. In Moxie Mindset: ......

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Business In The Age Of Depression And War

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company. Editor: Davenport-Hines, R.P.T. Publisher: Routledge Illustration: n Language: ENG Title: Business in the Age of Depression and War Pages: 00332 (Encrypted ......

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XSeller keywords: business, economics, general

Public Relations: The Basics - Ron Smith

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relev......

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26.95 USD
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Leadership And Organization (rle: Organizations): A Behavioural Science Approach - , Irving Weschler

This book represents a selected collection of the writings, from 1950 to 1960, of members of the Human Relations Research Group (HRRG), from UCLA. The writings are followed by independent comments and appraisal from different viewpoints, prepared ......

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Company Strategy And Organizational Design (rle: Organizations) - Roger Mansfield

Getting strategies and structures right for changing market conditions and successfully matching strategies and structures with each other, are crucial. This volume reviews and develops the extensive literature in the areas of business policy and ......

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