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The 50 Plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies - Dick Stroud

Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consu......

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Creating Passion Brands: How To Build Emotional Brand Connection With Customers - , Derek Day

Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. Author: Edwards, Helen Author: Day, Derek Publisher: Kogan Page Illustration: n......

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27.50 USD
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Marketing Finance - Keith Ward

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are ne......

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48.95 USD
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Marketing Graffiti - Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, an......

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Net Work - Patti Anklam

Patti Anklam provides a guide for leaders and participants to work within and lead purposeful social networks "in the world." Awareness of "networks" and "networked organizations" has reached the mainstream of the business publishing world, as evi......

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43.95 USD
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International Aid And The Making Of A Better World: Reflexive Practice - Rosalind Eyben

How can international aid professionals manage to deal with the daily dilemmas of working for the wellbeing of people in countries other than their own? A scholar-activist and lifelong development practitioner seeks to answer that question in a bo......

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The Problem Of The Unemployed (routledge Revivals): An Enquiry And An Economic Policy - J. A. Hobson

First published in 1896, this seminal work considers the Question of the Unemployed at the height of imperialist capitalism. Hobson proposes a controversial theory of social progress, which argues that unemployment is a natural and necessary resul......

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Stealth Km - Niall Sinclair

Stealth KM presents an innovative way to drive successful knowledge management initiatives in the public sector. Niall Sinclair, a well-known, former high-level official in the Canadian Government, proposes a technique that has been proven to work......

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