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Business eBooks


Geodemographics For Marketers: Using Location Analysis For Research And Marketing - Barry Leventhal

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field. Author: Leventhal, Barry Publisher: Kogan Page Illustration: n Language: ENG Tit......

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34.95 USD
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4d Leadership: Competitive Advantage Through Vertical Leadership Development - Dr Alan Watkins

Improve your capacity to think strategically, solve complex problems, lead change and engage with your stakeholders by become a four dimensional leader. Author: Watkins, Dr Alan Publisher: Kogan Page Illustration: n Language: ENG Title: 4D Le......

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29.95 USD
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Media Interview Techniques: A Complete Guide To Media Training - Robert Taylor

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media. Author: Taylor, Robert Publisher: Kogan Page Illustration: n Language: ENG Tit......

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24.95 USD
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Retail Marketing Strategy: Delivering Shopper Delight - Constant Berkhout

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing. Author: Berkhout, Constant Publisher: Kogan Page Illustration: n Language: ENG Title: Retail Marketing St......

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Economics For Business: A Guide To Decision Making In A Complex Global Macroeconomy - Ivan K. Cohen

Equip yourself with the key economic tools and concepts to make decisions, sustain your competitive advantage and confront the complexities of business head-on. Author: Cohen, Ivan K. Publisher: Kogan Page Illustration: n Language: ENG Title:......

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On Purpose: Delivering A Branded Customer Experience People Love - , Andy Milligan

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Author: Smith, Shaun Author: Milligan, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: On Purpose: ......

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26.95 USD
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Bids, Tenders And Proposals: Winning Business Through Best Practice - Harold Lewis

Pitch winning bids and secure competitive contradicts with this complete and updated guide to best practice. Author: Lewis, Harold Publisher: Kogan Page Illustration: n Language: ENG Title: Bids, Tenders and Proposals: Winning Business Throug......

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Informal Learning In Organizations: How To Create A Continuous Learning Culture - Robin Hoyle

Understand when, how and why informal learning works so you can plan and deliver new learning initiatives for your organisation that have measurable results. Author: Hoyle, Robin Publisher: Kogan Page Illustration: n Language: ENG Title: Info......

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Successful Project Sponsorship: A Time-saver For The Busy Executive - Michiel Van Der Molen

Take ownership over the role of project sponsor and ensure they succeed with this proven approach to business sponsorship strategy. Author: van der Molen, Michiel Editor: Carter, Lucy Publisher: Kogan Page Illustration: n Language: ENG Title:......

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Developing Mental Toughness: Coaching Strategies To Improve Performance, Resilience And Wellbeing - , Doug Strycharczyk

Improve your ability to cope with stress and challenges in the workplace with this coaching guide to developing mental resilience. Author: Clough, Peter Author: Strycharczyk, Doug Publisher: Kogan Page Illustration: n Language: ENG Title: Dev......

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Practical Text Analytics: Interpreting Text And Unstructured Data For Business Intelligence - Steven Struhl

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them. Author: Struhl, Steven Publisher: Kogan Page Illustration: n Language: ENG Ti......

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Decoding The Irrational Consumer: How To Commission, Run And Generate Insights From Neuromarketing Research - Darren Bridger

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer. Author: Bridger, Darren Publisher: Kogan Page Illustration: n Language: ENG Title: Decoding the Irrational Cons......

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What Is A 21st Century Brand?: New Thinking From The Next Generation Of Agency Leaders - Nick Kendall

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry. Author: Kendall, Nick Publisher: Kogan Page Illustration: n Language: ENG Title: What is a 21st Cent......

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Professional Services Marketing Handbook: How To Build Relationships, Grow Your Firm And Become A Client Champion - , Charles Nixon

Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry. Author: Clark, Nigel Author: Nixon, Charles Publisher: Kogan Page Illustration: n Language: ENG Title: Profe......

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Persuasive Copywriting: Using Psychology To Engage, Influence And Sell - Andy Maslen

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read. Author: Maslen, Andy Publisher: Kogan Page Illustration: n Language: ENG Title: Persuasive Copywriting: Using Psychology to Engage, ......

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Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Author: Gabay, Jonathan Publisher: Ko......

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Making Sense Of Change Management: A Complete Guide To The Models, Tools And Techniques Of Organizational Change - , Mike Green

Master the models, tools and techniques of successful change management with this definitive text. Author: Cameron, Esther Author: Green, Mike Publisher: Kogan Page Illustration: n Language: ENG Title: Making Sense of Change Management: A Complet......

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