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Business eBooks


Understanding Markets And Strategy: How To Exploit Markets For Sustainable Business Growth - Malcolm Morley

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy. Author: Morley, Malcolm Publisher: Kogan Page Illustration: n Language: ENG Title: Understanding Markets and Strategy: How t......

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39.95 USD
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Executive Finance And Strategy: How To Understand And Use Financial Information To Set Strategic Goals - Ralph Tiffin

Put finance into the context of top-level decision making and use it as a measure and predictor of successful strategy with this practical resource. Author: Tiffin, Ralph Publisher: Kogan Page Illustration: n Language: ENG Title: Executive Fi......

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44.95 USD
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The Learning Challenge: Dealing With Technology, Innovation And Change In Learning And Development - Nigel Paine

Better understand the rapidly changing workplace learning landscape and the challenges L&D managers face with this comprehensive overview. Author: Paine, Nigel Publisher: Kogan Page Illustration: n Language: ENG Title: The Learning Challenge: Dea......

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Complete Training Evaluation: The Comprehensive Guide To Measuring Return On Investment - Richard Griffin

Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development. Author: Griffin, Richard Publisher: Kogan Page Illustration: n Language: ENG Title: Complete Tr......

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Key Account Management: Tools And Techniques For Achieving Profitable Key Supplier Status - Peter Cheverton

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts. Author: Cheverton, Peter Publisher: Kogan Page Illustration: n Language: ENG Title: Ke......

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49.95 USD
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Internal Communications: A Manual For Practitioners - , Klavs Valskov

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy. Author: FitzPatrick, Liam Author: Valskov, Klavs Publisher: Kogan Page Illustration: n Language: ENG Title: Inter......

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Coaching And Mentoring: Practical Techniques For Developing Learning And Performance - , Eric Parsloe

Develop coaching and mentoring skills at the individual, team or organizational level with this popular guide. Author: Parsloe, Eric Author: Leedham, Melville Publisher: Kogan Page Illustration: N Language: ENG Title: Coaching and Mentoring: Prac......

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Brand Protection In The Online World: A Comprehensive Guide - David N. Barnett

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Author: Barnett, David N. Publisher: Kogan Page Illustration: N Language: EN......

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The Daily Telegraph Guide To Investing: The Straightforward Guide That Professional Investors Don't Want You To Have - Rebecca Burn-callander

A guide for savers wanting to understand the investment opportunities available to them. Whether you have 5,000 or 50,000 stashed away, there's an investment idea to suit your budget. Author: Burn-Callander, Rebecca Publisher: Kogan Page Illust......

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In Your Creative Element: The Formula For Creative Success In Business - Claire Bridges

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity. Author: Bridges, Claire Publisher: Kogan Page Illustration: N Languag......

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Building Leadership Development Programmes: Zero-cost To High-investment Programmes That Work - Nigel Paine

Build leadership development programmes that deliver lasting value with this practical guide featuring best practice from experts in the field. Author: Paine, Nigel Publisher: Kogan Page Illustration: N Language: ENG Title: Building Leadership De......

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Malcolm Mcdonald On Marketing Planning: Understanding Marketing Plans And Strategy - Malcolm Mcdonald

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world. Author: McDonald, Malcolm Publisher: Kogan Page Illustration: n Language: ENG Tit......

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Customer Experience Branding: Driving Engagement Through Surprise And Innovation - Thomas Gad

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology. Author: Gad, Thomas Publisher: Kogan Page Illustration: n Language: ENG Title: Customer Experience Branding: Dr......

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Appreciative Inquiry For Change Management: Using Ai To Facilitate Organizational Development - , Jonathan Passmore

Understand the theory and practice of AI, World Cafe, Open Space and other conversational approaches for facilitating organizational development. Author: Lewis, Sarah Author: Passmore, Jonathan Author: Cantore, Stefan Publisher: Kogan Page Il......

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Learning Analytics: Measurement Innovations To Support Employee Development - , Mark Van Buren

Utilize organizational data to make better decisions about managing the learning and development of your workforce. Author: II, John R. Mattox Author: Van Buren, Mark Author: Martin, Jean Publisher: Kogan Page Illustration: n Language: ENG Title:......

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Digital Selling: How To Use Social Media And The Web To Generate Leads And Sell More - Grant Leboff

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape. Author: Leboff, Grant Publisher: Kogan Page Illustration: n Language: ENG Title: Digital Selli......

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The Outstanding Middle Manager: How To Be A Healthy, Happy, High-performing Mid-level Manager - , Cary Cooper

Forge ahead into a successful, dynamic and fulfilling middle management career with this re-evaluation of what it means in the modern workplace. Author: Tinline, Gordon Author: Cooper, Cary Publisher: Kogan Page Illustration: n Language: ENG ......

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