Business eBooks

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Customer Experience Branding: Driving Engagement Through Surprise And Innovation - Thomas Gad

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology. Author: Gad, Thomas Publisher: Kogan Page Illustration: n Language: ENG Title: Customer Experience Branding: Dr......

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Appreciative Inquiry For Change Management: Using Ai To Facilitate Organizational Development - , Jonathan Passmore

Understand the theory and practice of AI, World Cafe, Open Space and other conversational approaches for facilitating organizational development. Author: Lewis, Sarah Author: Passmore, Jonathan Author: Cantore, Stefan Publisher: Kogan Page Il......

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Learning Analytics: Measurement Innovations To Support Employee Development - , Mark Van Buren

Utilize organizational data to make better decisions about managing the learning and development of your workforce. Author: II, John R. Mattox Author: Van Buren, Mark Author: Martin, Jean Publisher: Kogan Page Illustration: n Language: ENG Title:......

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Digital Selling: How To Use Social Media And The Web To Generate Leads And Sell More - Grant Leboff

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape. Author: Leboff, Grant Publisher: Kogan Page Illustration: n Language: ENG Title: Digital Selli......

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The Outstanding Middle Manager: How To Be A Healthy, Happy, High-performing Mid-level Manager - , Cary Cooper

Forge ahead into a successful, dynamic and fulfilling middle management career with this re-evaluation of what it means in the modern workplace. Author: Tinline, Gordon Author: Cooper, Cary Publisher: Kogan Page Illustration: n Language: ENG ......

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How To Make Partner And Still Have A Life: The Smart Way To Get To And Stay At The Top - , Jo Larbie

Attain the ultimate prize in professional services with this definitive guide to becoming a successful partner - and still having a life outside work. Author: Townsend, Heather Author: Larbie, Jo Publisher: Kogan Page Illustration: n Language......

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Tactical Seo: The Theory And Practice Of Search Marketing - Lee Wilson

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing. Author: Wilson, Lee Publisher: Kogan Page Illustration: n Language: ENG Tit......

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Virtual Leadership: Practical Strategies For Getting The Best Out Of Virtual Work And Virtual Teams - Penny Pullan

Develop an effective approach to managing virtual workplaces using proven and strategies to leading virtual teams. Author: Pullan, Penny Publisher: Kogan Page Illustration: n Language: ENG Title: Virtual Leadership: Practical Strategies for G......

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Strengths-based Recruitment And Development: A Practical Guide To Transforming Talent Management Strategy For Business Results - Sally Bibb

Build a talent management strategy with this practical guide to strengths-based recruitment that helps ensure the right employees are hired and stay motivated and productive. Author: Bibb, Sally Publisher: Kogan Page Illustration: n Language: ENG......

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Mindfulness In The Workplace: An Evidence-based Approach To Improving Wellbeing And Maximizing Performance - Margaret A. Chapman-clarke

Address issues such as resilience, change management and engagement with this guide to organizational applications of mindfulness. Author: Chapman-Clarke, Margaret A. Publisher: Kogan Page Illustration: n Language: ENG Title: Mindfulness in the W......

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Making Change Work: How To Create Behavioural Change In Organizations To Drive Impact And Roi - , Patricia Pulliam Phillips

Ensure sustained behavioural change and ROI from organizational change projects with this evidence-based, practical guide. Author: Weber, Emma Author: Pulliam Phillips, Patricia Author: Phillips, Jack Publisher: Kogan Page Illustration: n Languag......

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Neuroscience For Leaders: A Brain Adaptive Leadership Approach - , Alexandros Psychogios

Fine-tune your brain for better leadership and deal effectively with dynamic and complex business environments with neurological and behavioural science insights. Author: Dimitriadis, Nikolaos Author: Psychogios, Alexandros Publisher: Kogan......

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The Tv Brand Builders: How To Win Audiences And Influence Viewers - , Charlie Mawer

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them. Author: Bryant, Andy Author: Mawer, Charlie Publisher: Kogan Page Illustration: n Language: ENG......

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Ethics In Public Relations: A Guide To Best Practice - Patricia J Parsons

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Author: Parsons, Patricia J Publisher: Kogan Page Illustration: N Language: ENG Title......

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The Knowledge Manager's Handbook: A Step-by-step Guide To Embedding Effective Knowledge Management In Your Organization - , Patrick Lambe

A practical guide to designing and implementing a framework for effective knowledge management, to deliver business value from organizational knowledge. Author: Milton, Nick Author: Lambe, Patrick Publisher: Kogan Page Illustration: N Language: E......

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How Cool Brands Stay Hot: Branding To Generations Y And Z - , Mattias Behrer

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Author: Van Den Bergh, Joeri Author: Behrer, Mattias Publisher: Kogan Page Illustration: n Languag......

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Predictive Hr Analytics: Mastering The Hr Metric - , Kirsten Edwards

Confidently use predictive analysis with HR metrics to model employee attitudes, assess attrition risk and more with this book for HR professionals and consultants. Author: Edwards, Martin Author: Edwards, Kirsten Publisher: Kogan Page Illustrati......

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Strength-based Leadership Coaching In Organizations: An Evidence-based Guide To Positive Leadership Development - Doug Mackie

Adopt positive organizational psychology approaches that focus on the best skills of your people to get results. Author: MacKie, Doug Publisher: Kogan Page Illustration: n Language: ENG Title: Strength-Based Leadership Coaching in Organizations: ......

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Brands With A Conscience: How To Build A Successful And Responsible Brand

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands. Editor: Ind, Nicholas Editor: Horlings, Sandra Publisher: Ko......

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Organizational Management: Approaches And Solutions

Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response. Editor: Stokes, Peter Editor: Moore, Neil Editor: Smith, Simon M Publisher: Kogan Page Illustrat......

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