Business eBooks

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Develop Your Assertiveness - Sue Bishop

Develop Your Assertiveness is an easy to follow guide with a range of self-assessment tools and exercises that will help you become more confident. Author: Bishop, Sue Publisher: Kogan Page Illustration: n Language: ENG Title: Develop Your Assert......

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14.95 USD

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A Practical Guide To Entrepreneurship: How To Turn An Idea Into A Profitable Business - Michael J Morris

Turn an idea into a profitable business with this complete guide to planning, marketing, selling, financial management and business law. Author: Morris, Michael J Publisher: Kogan Page Illustration: n Language: ENG Title: A Practical Guide to Ent......

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39.95 USD

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How To Sell To Retail: The Secrets Of Getting Your Product To Market - Clare Rayner

The only practical guide to successfully selling your product to any retailer, no matter how big they are. Author: Rayner, Clare Publisher: Kogan Page Illustration: n Language: ENG Title: How to Sell to Retail: The Secrets of Getting Your Product......

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34.95 USD

XSeller keywords: retailing, industries, economics

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Psychometrics In Coaching: Using Psychological And Psychometric Tools For Development

Psychometrics in Coaching offers expert advice on how coaches, consultants and human resource managers can use psychometrics to support and develop individuals. Editor: Passmore, Jonathan Publisher: Kogan Page Illustration: n Language: ENG Title:......

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49.95 USD

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Principled Selling: How To Win More Business Without Selling Your Soul - David Tovey

Build better, more profitable relationships between seller and buyer. Author: Tovey, David Publisher: Kogan Page Illustration: n Language: ENG Title: Principled Selling: How to Win More Business Without Selling Your Soul Pages: 00208 (Encrypted E......

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19.95 USD

XSeller keywords: general, selling, sales

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Soul Trader: Putting The Heart Back Into Your Business - Rasheed Ogunlaru

Discover your unique mission, values and passion. Use them to grow your business sustainably and authentically by following seven essential principles of business development. Author: Ogunlaru, Rasheed Publisher: Kogan Page Illustration: n Langua......

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19.95 USD

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Selling To Win - Richard Denny

Put winning techniques into practice with this world-renowned guide to selling. Author: Denny, Richard Publisher: Kogan Page Illustration: n Language: ENG Title: Selling to Win Pages: 00224 (Encrypted EPUB) / 00224 (Encrypted PDF) On Sale: 2013-0......

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19.95 USD

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Decide: Better Ways Of Making Better Decisions - David Wethey

A unique guide to the secrets of successful decision-making at work, home, or in life! Author: Wethey, David Publisher: Kogan Page Illustration: n Language: ENG Title: Decide: Better Ways of Making Better Decisions Pages: 00312 (Encrypted EPUB) O......

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19.95 USD

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The Better Mousetrap: Brand Invention In A Media Democracy - Simon Pont

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century. Author: Pont, Simon Publisher: Kogan Page Illustration: n......

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19.95 USD

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Creating The Strategy: Winning And Keeping Customers In B2b Markets - Rennie Gould

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the ro......

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44.95 USD

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20:20 Project Management: How To Deliver On Time, On Budget And On Spec - Tony Marks

The definitive guide to successful project management in practice, structured around the stages in a real project lifecycle. Author: Marks, Tony Publisher: Kogan Page Illustration: n Language: ENG Title: 20:20 Project Management: How to Deliver o......

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49.95 USD

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Pioneers Of Digital: Success Stories From Leaders In Advertising, Marketing, Search And Social Media - , Paul Springer

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity. Author: Carson, Mel Author: Springer, Pau......

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24.95 USD

XSeller keywords: media, industries, economics

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Organizational Health: An Integrated Approach To Building Optimum Performance - Naomi Stanford

Understand and maintain the long-term health and success of any organization with this guide to analysing the critical, interdependent elements that are crucial to success. Author: Stanford, Naomi Publisher: Kogan Page Illustration: n Language: E......

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39.95 USD

XSeller keywords: management, organizational development, economics

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Mash-up!: How To Use Your Multiple Skills To Give You An Edge, Make Money And Be Happier - , David Sloly

Mash-up! is an inspiring, fun-to-read, practical guide to maximising your competitive edge. Learn how to mix up the different strands of your experience and expertise to make more money, have more fun and be in high demand. Author: Sanders, Ian A......

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19.95 USD

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The Definitive Executive Assistant And Managerial Handbook: A Professional Guide To Leadership For All Pas, Senior Secretaries, Office Managers And Ex - Sue France

The Definitive Executive Assistant and Managerial Handbook is a leadership handbook for all PAs and those aspiring to senior roles. It provides best practice advice and the skills needed to succeed to the top. Author: France, Sue Publisher: Kogan......

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24.99 USD

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Touchpoint Leadership: Creating Collaborative Energy Across Teams And Organizations - , Jacqueline Scholes-rhodes

Touchpoint Leadership offers a collaborative approach to leadership and organizational development for leaders, HR professionals, coaches and consultants. Author: Lines, Hilary Author: Scholes-Rhodes, Jacqueline Publisher: Kogan Page Illustration......

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34.95 USD

XSeller keywords: organizational behavior, economics, business

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Mindful Coaching: How Mindfulness Can Transform Coaching Practice - Liz Hall

Use mindfulness in coaching to solve issues including stress management, employee engagement and work-life balance with this complete guide. Author: Hall, Liz Publisher: Kogan Page Illustration: n Language: ENG Title: Mindful Coaching: How Mindfu......

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44.95 USD

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Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media - John Foster

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be. Author: Foster, John Publisher: Kogan Page Illustration: n Language: ENG Title: Writing Skills for Public Rela......

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37.50 USD

XSeller keywords: public relations, business writing, economics

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The Luxury Strategy: Break The Rules Of Marketing To Build Luxury Brands - Vincent Kapferer, Jean-noël|bastien

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management. Author: Kapferer, Jean-Noël|Bastien, Vincent Publisher: Kogan Page I......

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49.95 USD

XSeller keywords: business, direct, economics

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On Message: Precision Communication For The Digital Age - Theo Theobald

Combining the classic commandments of persuasive writing and the increasing demands of the newest of new media, On Message shows how it's not what we write that makes messages stick but who will bother to listen. Author: Theobald, Theo Publisher:......

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19.95 USD

XSeller keywords: business communication, internet marketing, commerce

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