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Business eBooks


Guerrilla Marketing For Free: Dozens Of No-cost Tactics To Promote Your Business And Energize Your Profits - Jay Conrad Levinson

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this co......

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14.00 USD
XSeller keywords: general, marketing, economics

Funny Money - Mark Singer

From esteemed New Yorker writer Mark Singer comes this cautionary tale of the Penn Square Bank, the oil and gas broker in an Oklahoma City shopping mall whose collapse in 1982 staggered America’s banking industry. Author: Singer, Mark Publi......

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14.95 USD
XSeller keywords: banking, banks, economics

The Economics Of Innocent Fraud: Truth For Our Time - John Kenneth Galbraith

John Kenneth Galbraith has long been at the center of American economics, in key positions of responsibility during the New Deal, World War II, and since, guiding policy and debate. His trenchant new book distills this lifetime of experience in th......

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14.99 USD

Lessons From The Mouse: A Guide For Applying Disney World's Secrets Of Success To Your Organization, Your Career, And Your Life - Dennis Snow

What can you learn from a mouse? When that mouse has been delighting and entertaining hundreds of millions of people for decades - it turns out there is plenty to learn. Dennis Snow's Lessons From the Mouse provides ten no-nonsense, practical prin......

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15.95 USD

Nimby Wars - , Robert J. Flavell

Not long ago, few places ever said no to new real estate development. Growth meant jobs, tax revenue and progress. Smoke a cigar with the building inspector, pick up your permit, and invite the mayor to the groundbreaking photo. Then came smart gr......

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XSeller keywords: business, economics, general

The Integration Imperative: Erasing Marketing And Business Development Silos -- Once And For All -- In Professional Service Firms - Suzanne C. Lowe

When it comes to competing effectively, achieving financial success, and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: "Hire big-time rainmakers!" "Acquire that hot boutique ......

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9.99 USD
XSeller keywords: business, economics, general

Gamestorming: A Playbook For Innovators, Rulebreakers, And Changemakers - , Sunni Brown

Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.This book includes more than......

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23.99 USD

The New Community Rules: Marketing On The Social Web - Tamar Weinberg

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social......

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19.99 USD

Ambient Findability: What We Find Changes Who We Become - Peter Morville

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer......

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23.99 USD
XSeller keywords: user interfaces, computers, general

I'm Feeling Lucky: The Confessions Of Google Employee Number 59 - Douglas Edwards

The first inside view of life at Google in a memoir from one of its original employees--Employee #59-- captures the emotions and tensions as the company's young partners race to break rules, defy conventional wisdom, and rocket their company to th......

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12.99 USD

Overhaul: An Insider's Account Of The Obama Administration's Emergency Rescue Of The Auto Industry - Steven Rattner

The inside story of how the Obama administration masterminded the rescue of the U.S. auto industry    Author: Rattner, Steven Publisher: Mariner Books Illustration: n Language: ENG Title: Overhaul: An Insider's Account of the Obama Adm......

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